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Markstry heads north - and GOtv loves it

Briefed by Ireland/Davenport to shoot two ads for GOtv - one each for the Kenyan and Nigerian markets - Markstry headed for Nairobi and its notorious traffic...

Issued by Spitfire Films 26 Apr 2017

Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria....

6 Apr 2017

Digital agency People Input joins Dentsu Aegis Network

Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…

8 Mar 2017

TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

Nigeria's Guardian newspaper launches brand studio

Nigeria's The Guardian has launched a Brand Studio to create branded content to reach influential and well educated audiences in Nigeria, the diaspora and globally...

8 Dec 2016

Pneumonia campaign launched in Nigeria

'Every Breath Counts' campaign strives to reduce pneumonia in Nigeria...

14 Nov 2016

Loeries helps to relaunch Kenyan creative awards

Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years...

4 Nov 2016

Grassroots climate change campaign takes to streets in Lagos

Celebrities endorsed a UNIC Lagos campaign which took to the streets to highlight climate change issues in Nigeria...

5 Aug 2016

Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding...

19 Jul 2016

How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender...

18 Jul 2016

The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes...

By Spero Patricios, Issued by Launch Factory 18 Jul 2016

Ecobank launches new consumer campaign

Ecobank launches 'Move On Up' consumer campaign to promote its brand across Africa...

28 Jun 2016

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