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Episode 138: Isilumko Activate and Agency Focus with 20Across looking at Influencer marketing.

Date: 2 Jul 2015
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Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

The total amount of outdoor advertising spend in Nigeria dropped to N20.5bn in 2014 from the N23.3bn it achieved in 2013 representing a N3.2bn decline.

By Chris Agabi 30 Jun 2015 13:35

Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015 10:30

Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts...

By Chizobam Ekwerike 24 Feb 2015 14:26

Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015 09:55

Political billboards a security threat?

AfricaWatch: A Ghanaian researcher reckons billboards (in Ghana) depicting Nigerian political personages, are a threat to security...

22 Jan 2015 11:14

Take a walk on the wild side

The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa...

15 Dec 2014 07:04

Africa-focused RTB platform launches in Nigeria

Increasing the mobile reach in Nigeria for advertisement clients and agencies, Eskimi has launched a Africa-focused mobile real time bidding (RTB) platform...

1 Dec 2014 08:12

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Advert vetting - Old problems, new challenges

Vetting is one major assignment that binds the regulatory arm of advertising, Advertising Practitioners Council of Nigeria (APCON) and its critical stakeholders together...

2 Sep 2014 10:31

Joe Public grows in Africa

Communications group Joe Public is excited to announce its partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe)...

Issued by Joe Public 17 Jul 2014 13:31

Better days ahead for Nigeria's outdoor ad industry

The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...

By Clarkson Eberu 16 Jul 2014 09:20

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

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