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Kellogg's inks Nigeria deal in Africa expansion

US-based cereal maker Kellogg's announced this week it is acquiring half of Nigerian food distributor Multipro for $450m as part of its drive to expand on the continent...

By Colleen Goko 17 Sep 2015 13:05

Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

African markets emerge on global retail development index

The 2015 Global Retail Development Index (GRDI), published by AT Kearney, places three sub-Saharan countries in the top 30 - Botswana #18, Nigeria #23 and Angola #30...

3 Jun 2015 15:05

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

[eCommerce Africa] Two crucial elements of mobile success

If you're looking to make a success of e-commerce in Africa's mobile markets, best you pay attention to ways of raising awareness and conversion, says Paul Casarin of Gumtree...

By Leigh Andrews 5 Feb 2015 14:00

Blame poor internet for SA's lack of cutting-edge marketing

If we don't make great strides with SA's internet growth, we'll lag even further behind the rest of the world, says Strategy Worx CEO Steven Ambrose...

By Leigh Andrews 29 Jan 2015 14:00

Latest consumer confidence index reveals South Africans' fixation with their finances

Overall, South African confidence is more pessimistic than its sub-Saharan African counterparts although Nielsen SA MD Craig Henry points out that consumer confidence does not correlate to ability to spend or affluence, in fact more the inverse...

Issued by Nielsen 8 Sep 2015 09:49 performs 30% better than forecasted

MOBOfree, the African social marketplace, has announced a 274% year-on-year increase in the total value of goods on its platform in Nigeria. The current value of goods is $1.97 billion (394 billion NGN), up from $526 million (102.5 billion NGN) last year, outperforming the forecasted growth rate for 2015 by 30%...

17 Aug 2015 09:00

E-commerce may create 50,000 jobs in Nigeria

As e-commerce expands aggressively across Nigeria, the sector may help create over 50,000 jobs within the country in two to three years, according to the MD of Evangeline Wiles...

31 Jul 2015 14:10

Social media impacts m-commerce business

Nigeria has been experiencing a boost in online businesses due to the massive surge in m-commerce. The rise in mobile phone traffic to online stores is incited by the overall trend of social media...

20 Jul 2015 14:06

SSA industrial adhesives market growing faster than traditional markets

Since 2000, the sub-Saharan African (SSA) economy has more than trebled in size. Despite some challenges, the region is expected...

By Constance Nyambayo 13 Jul 2015 10:23

Lagos store brings modern African luxury to Nigeria's rich

LAGOS - Take a sought-after architect, add the king of "new Africa cuisine" and a smattering of famous designers, and you get a concept-store in Lagos that seeks to bring modern African luxury to Nigeria's ultra-rich...

6 Jul 2015 14:00

MOBOfree launches first-of-a-kind ID verification program in Nigeria and Uganda

Leading African social marketplace, MOBOfree, announced the launch of the first-of-a-kind ID verification program in Nigeria and Uganda

1 Jul 2015 09:05

MOBOfree launches ID verification program in Nigeria and Uganda

LAGOS, NIGERIA: MOBOfree, the African social marketplace, announced the launch of the first-of-a-kind ID verification program in Nigeria and Uganda, further strengthening its position as Africa's safest social marketplace...

30 Jun 2015 12:41

Manufacturers, experts decry labelling of Nigerian goods as Made-in-Asia

Some manufacturers and experts on in Lagos have decried the trend of labelling Nigerian goods as made-in-Asia or made-in-China...

11 Jun 2015 09:14

African real estate attracts increased foreign investment

Africa's demographic growth prospects and the consequent opportunities in real estate are increasingly attracting international investors...

1 Apr 2015 10:30

Mobile users prefer privacy to apps

Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...

5 Feb 2015 11:01

Tiger Brands' Nigeria business widens losses

Tiger Brands' Nigerian flour business reported a widened loss of 2.92-billion naira (about R176m) for its first quarter ended December, as currency weakness in the local market offset a 27.5% surge in sales...

By Nick Hedley 4 Feb 2015 14:39

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