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Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

African markets emerge on global retail development index

The 2015 Global Retail Development Index (GRDI), published by AT Kearney, places three sub-Saharan countries in the top 30 - Botswana #18, Nigeria #23 and Angola #30...

3 Jun 2015 15:05



MOBOfree.com performs 30% better than forecasted

MOBOfree, the African social marketplace, has announced a 274% year-on-year increase in the total value of goods on its platform in Nigeria. The current value of goods is $1.97 billion (394 billion NGN), up from $526 million (102.5 billion NGN) last year, outperforming the forecasted growth rate for 2015 by 30%...

17 Aug 2015 09:00

E-commerce may create 50,000 jobs in Nigeria

As e-commerce expands aggressively across Nigeria, the sector may help create over 50,000 jobs within the country in two to three years, according to the MD of Kaymu.com.ng Evangeline Wiles...

31 Jul 2015 14:10

Social media impacts m-commerce business

Nigeria has been experiencing a boost in online businesses due to the massive surge in m-commerce. The rise in mobile phone traffic to online stores is incited by the overall trend of social media...

20 Jul 2015 14:06

SSA industrial adhesives market growing faster than traditional markets

Since 2000, the sub-Saharan African (SSA) economy has more than trebled in size. Despite some challenges, the region is expected...

By Constance Nyambayo 13 Jul 2015 10:23

Lagos store brings modern African luxury to Nigeria's rich

LAGOS - Take a sought-after architect, add the king of "new Africa cuisine" and a smattering of famous designers, and you get a concept-store in Lagos that seeks to bring modern African luxury to Nigeria's ultra-rich...

6 Jul 2015 14:00

MOBOfree launches first-of-a-kind ID verification program in Nigeria and Uganda

Leading African social marketplace, MOBOfree, announced the launch of the first-of-a-kind ID verification program in Nigeria and Uganda

1 Jul 2015 09:05

MOBOfree launches ID verification program in Nigeria and Uganda

LAGOS, NIGERIA: MOBOfree, the African social marketplace, announced the launch of the first-of-a-kind ID verification program in Nigeria and Uganda, further strengthening its position as Africa's safest social marketplace...

30 Jun 2015 12:41

Manufacturers, experts decry labelling of Nigerian goods as Made-in-Asia

Some manufacturers and experts on in Lagos have decried the trend of labelling Nigerian goods as made-in-Asia or made-in-China...

11 Jun 2015 09:14

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