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#AfricaMonth

#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

How a better understanding of the seven ages of appetite could help us stay healthy

Recent research has highlighted that the abundance of food cues - smells, sounds, advertising - in our environment is one of the main causes of overconsumption...

By Alex Johnstone 7 May 2018

Key insights into the global garlic market

In 2016, global garlic consumption stood at $18.1bn, +8% more than the year before. It is anticipated that the next nine year period will see an upward trend in garlic cultivation due to a number of factors...

25 Apr 2018

The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Kenya's mSurvey expands into Nigeria

Mobile-first consumer research platform, mSurvey, is expanding into Nigeria, consolidating its position as Africa's leading technology-powered customer loyalty platform...

1 Mar 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...

1 Feb 2018

#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

Top ten global consumer trends

The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...

23 Jan 2018

Consumer confidence holds steady in West Africa

The release of Nielsen's latest Consumer Confidence Index figures for Quarter 3, 2017 has been marked by small increases and a relatively stable performance in both Ghana and Nigeria...

Issued by Nielsen 19 Jan 2018

Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

The future of agriculture, food security is knowledge-intensive

As gains from the green revolution come up against limited natural resources, agriculture is poised for another major transformation...

28 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Nigerians seek a 'next-level' shopping experience

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers...

Issued by Nielsen 16 Oct 2017

Nigerians spent $3bn annually on foreign goods - MAN

Local manufacturers lost an average of $3 billion annually due to the preference of Nigerian government and consumers for foreign goods...

By Olajide Fabamise 4 Oct 2017

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