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The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Kenya's mSurvey expands into Nigeria

Mobile-first consumer research platform, mSurvey, is expanding into Nigeria, consolidating its position as Africa's leading technology-powered customer loyalty platform...

1 Mar 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...

1 Feb 2018

#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

Top ten global consumer trends

The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...

23 Jan 2018

Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

The future of agriculture, food security is knowledge-intensive

As gains from the green revolution come up against limited natural resources, agriculture is poised for another major transformation...

28 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Nigerians seek a 'next-level' shopping experience

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers...

Issued by Nielsen 16 Oct 2017

Nigerians spent $3bn annually on foreign goods - MAN

Local manufacturers lost an average of $3 billion annually due to the preference of Nigerian government and consumers for foreign goods...

By Olajide Fabamise 4 Oct 2017

Nigeria and SA's fragile economic recovery

Nigeria and South Africa: Out of recession, but not yet out of trouble...?

13 Sep 2017

Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...

6 Sep 2017

Could 'buy online pickup in store' uplift brick-and-mortar retail?

The third annual JDA Consumer Survey reveals that about 54% of respondents prefer to shop in-store to other channels...

26 Jul 2017

Nigerians shop online, report finds

Experienced Nigerian consumers are ahead of the curve when it comes to online shopping compared to consumers in Kenya and South Africa, according to the Broll Shopper Segmentation Report 2016 Volume 1...

12 May 2016

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