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Nigeria and SA's fragile economic recovery

Nigeria and South Africa: Out of recession, but not yet out of trouble...?

13 Sep 2017

Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...

6 Sep 2017

Could 'buy online pickup in store' uplift brick-and-mortar retail?

The third annual JDA Consumer Survey reveals that about 54% of respondents prefer to shop in-store to other channels...

26 Jul 2017

Nigerians shop online, report finds

Experienced Nigerian consumers are ahead of the curve when it comes to online shopping compared to consumers in Kenya and South Africa, according to the Broll Shopper Segmentation Report 2016 Volume 1...

12 May 2016

Nielsen survey reveals Nigeria's tremendous online shopping potential

Amidst the challenges of limited internet connectivity and unreliable connections, Nigerians' use of mobile devices to make online retail purchases is significantly higher than global purchasing rates across several categories...

Issued by Nielsen 4 Apr 2016

What drives consumer conversation on social media?

Sub-Saharan African consumers see the value of new payment solutions and are demanding more innovative ways to pay, MasterCard has disclosed at Retail Congress Africa in Cape Town...

3 Nov 2015

Latest consumer confidence index reveals South Africans' fixation with their finances

Overall, South African confidence is more pessimistic than its sub-Saharan African counterparts although Nielsen SA MD Craig Henry points out that consumer confidence does not correlate to ability to spend or affluence, in fact more the inverse...

Issued by Nielsen 8 Sep 2015

African markets emerge on global retail development index

The 2015 Global Retail Development Index (GRDI), published by AT Kearney, places three sub-Saharan countries in the top 30 - Botswana #18, Nigeria #23 and Angola #30...

3 Jun 2015

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Mobile users prefer privacy to apps

Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...

5 Feb 2015

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014

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