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Biz Takeout's

Episode 158: The BookMarks Awards 2016 advice and hospitality industry marketing.

Date: 26 Nov 2015
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Join Millward Brown as they dig into regional findings and learn how you can optimise video creative across screens

Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens...

Issued by Millward Brown 6 Nov 2015 10:39

PwC launches 'Entertainment and media outlook: 2015 - 2019'

PwC launched its 'Entertainment and media outlook: 2015 - 2019 (South Africa - Nigeria-Kenya)' report, which presents annual historical data for 2010-2014 and provides annual forecasts for 2015-2019 in 11 entertainment and media segments for South Africa, Nigeria and Kenya...

18 Sep 2015 10:14

Latest consumer confidence index reveals South Africans' fixation with their finances

Overall, South African confidence is more pessimistic than its sub-Saharan African counterparts although Nielsen SA MD Craig Henry points out that consumer confidence does not correlate to ability to spend or affluence, in fact more the inverse...

Issued by Nielsen 8 Sep 2015 09:49

African markets emerge on global retail development index

The 2015 Global Retail Development Index (GRDI), published by AT Kearney, places three sub-Saharan countries in the top 30 - Botswana #18, Nigeria #23 and Angola #30...

3 Jun 2015 15:05

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Mobile users prefer privacy to apps

Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...

5 Feb 2015 11:01

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Africa, HIV, and research have long been bedfellows - but what happens if you add mobile methodology to the mix?

By Leigh Andrews 13 Nov 2014 08:00

Survey reveals African consumers' perceptions of mobile marketing

The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto...

12 Nov 2014 08:54

Mobile internet in Africa brings fundamental change

While the mobile internet has brought only incremental improvements in developed markets, it is fundamentally changing lives in Africa allowing access to basic services.

24 Oct 2014 06:35

Research reveals Kenyan, Nigerian views of South Africa

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa...

By Ray Maota 23 Sep 2014 11:03

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investment with a positive impact on society and the environment is on the rise in both South Africa and Nigeria...

Issued by UCT Graduate School of Business 15 Sep 2014 11:00

GeoPoll report on TV ratings in Africa

Real-time mobile survey platform, GeoPoll, has released initial findings on World Cup television audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda, representing ratings from more than 300 million African citizens.

18 Jun 2014 10:57

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