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Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Mobile users prefer privacy to apps

Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...

5 Feb 2015 11:01

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Africa, HIV, and research have long been bedfellows - but what happens if you add mobile methodology to the mix?

By Leigh Andrews 13 Nov 2014 08:00

Survey reveals African consumers' perceptions of mobile marketing

The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto...

12 Nov 2014 08:54

Mobile internet in Africa brings fundamental change

While the mobile internet has brought only incremental improvements in developed markets, it is fundamentally changing lives in Africa allowing access to basic services.

24 Oct 2014 06:35

Research reveals Kenyan, Nigerian views of South Africa

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa...

By Ray Maota 23 Sep 2014 11:03

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investment with a positive impact on society and the environment is on the rise in both South Africa and Nigeria...

Issued by UCT Graduate School of Business 15 Sep 2014 11:00

GeoPoll report on TV ratings in Africa

Real-time mobile survey platform, GeoPoll, has released initial findings on World Cup television audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda, representing ratings from more than 300 million African citizens.

18 Jun 2014 10:57

Five Nigerian cities with business potential

One of Nigeriay's biggest assets is its 170m-strong population, which continues to spark the interest of consumer facing companies.

By Kate Douglas 4 Jun 2014 05:44

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

Research shows Nigeria's Gen X more active online

A recent study by premium mobile advertising network, Twinpine Networks on 22,000 respondents, has revealed that Nigeria's Generation X (53-33 years) is more active online than Generation Y (32-19 years), reports Ventures Africa.

5 May 2014 10:51

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

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