Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...
5 Feb 2015 11:01
Africa, HIV, and research have long been bedfellows - but what happens if you add mobile methodology to the mix?
By Leigh Andrews 13 Nov 2014 08:00
The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto...
12 Nov 2014 08:54
While the mobile internet has brought only incremental improvements in developed markets, it is fundamentally changing lives in Africa allowing access to basic services.
24 Oct 2014 06:35
Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa...
By Ray Maota 23 Sep 2014 11:03
A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...
19 Sep 2014 06:16
The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investment with a positive impact on society and the environment is on the rise in both South Africa and Nigeria...
Issued by UCT Graduate School of Business 15 Sep 2014 11:00
Real-time mobile survey platform, GeoPoll, has released initial findings on World Cup television audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda, representing ratings from more than 300 million African citizens.
18 Jun 2014 10:57
A recent study by premium mobile advertising network, Twinpine Networks on 22,000 respondents, has revealed that Nigeria's Generation X (53-33 years) is more active online than Generation Y (32-19 years), reports Ventures Africa.
5 May 2014 10:51
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Media consumption and audience tracking tool for the African continent, Pinpoint, will go live in Nigeria this month (March 2014) following its reported successful launch in Ghana.
25 Mar 2014 11:09