Focus on Youth Marketing

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Kenya election annulment: What are Kenyans talking about?

On 1 September the Supreme Court announced that the Kenyan elections had been annulled. Global media intelligence company Meltwater tracked and analysed the social media and online editorial mentions...

Issued by Meltwater 5 Oct 2017

It's time to start thinking about our digital carbon footprint

The media is at the forefront of generating awareness over environmental issues...

By Pietari Kaapa 18 Aug 2017

Mozilla and fact-checker engine join fight on fake news

Mozilla, the non-profit which runs the Firefox internet browser, said it was launching a drive against "fake news"...

11 Aug 2017

Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

Times Media has a new name

Shortly after moving premises from Rosebank to Parktown, Times Media Group today announced that it is operating under a new name...

12 Jun 2017

Open-publishing platform launches in East Africa

A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation...

8 Nov 2016

African multi-platform content network launched

Iroko plans to build a pan-African and diaspora influencer network for digital content creation, distribution and monetisation...

12 Sep 2016

Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

Six lessons in storytelling

As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for...

By Nicole Biondi 28 Jun 2016

BBC World Service selects Lagos innovations for pilots

BBC Connected Studio and the BBC World Service have selected two teams from Lagos to pilot digital innovations...

By Tom Jackson 20 May 2016

Five tips to write an SEO-friendly blog post for Nigerians

Blogging is big in Nigeria at the moment, so many Nigerian bloggers publish posts on a daily basis, however, not all of them understand the concept or importance of SEO in online writing...

By Nkem Ndem V 8 Feb 2016

[AfricaCom] YouTube takes Africa offline

In meeting the goal of making video more viewable on the continent, YouTube took the bold move of making offline video playback a reality...

By Leigh Andrews 20 Nov 2015

Top four platforms for Nigerian bloggers

With the expansion of social networks including Facebook and Twitter, blogging has suffered some form of backlash as people now prefer to settle for buzz on these platforms...

By Nkem Ndem V 13 Nov 2015

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