Millennials represent the largest segment of the population and are our first truly digital natives. Do you know how to get in touch with them...
There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...
24 Jun 2016
Youth-led research shows young Africans still face many obstacles when entering the labour market...
21 Jun 2016
In an aim to target Nigeria's youth, Access Bank Plc has launched AccelerateTV, a social interaction platform which delivers creative content...
20 Nov 2014
Airtel Nigeria has launched a new campaign, Come Alive, which aims to attract Nigeria's 70% teeming youth population to its network.
13 Jan 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.
26 Jun 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
Airtel Nigeria has partnered with Global Youth Awareness & Development Initiatives (GYADI), a non-governmental organisation, to host an Information Communication Technology (ICT) Summit which takes place today, 25 May 2012 at the Golden Royal, Independence Layout, Enugu State, Nigeria. The summit aims to empower youths in Enugu to succeed in their chosen career and business endeavours.
25 May 2012
Joburg Carnival is getting in early with its call, “Woza Africa 2010” with an explosion of sound, activity and colour when it takes over the city on New Year's Eve. Now in its sixth year, it is hosted by the City of Joburg and aims to create a safe and festive environment for end-of-year revelry, particularly among inner-city residents and the youth.
29 Dec 2009