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Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

Open-publishing platform launches in East Africa

A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation...

8 Nov 2016

The love affair between young Nigerians and disruptive mobile technology

Young Nigerians are mobile-first people - technology is inspiring young entrepreneurs to create businesses that could not have existed in the past...

By Magnus Nmonwu 30 Aug 2016

African leaders commit to empowering youth, women to transform Africa

African, Japanese and other leaders at the Sixth Tokyo International Conference on African Development (TICAD VI), in Nairobi, will empower youth and women to transform Africa...

30 Aug 2016

Four things you can learn from Afrillennial smartphone preferences

There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...

24 Jun 2016

Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market...

21 Jun 2016

Access Bank appeals to youth through AccelerateTV platform

In an aim to target Nigeria's youth, Access Bank Plc has launched AccelerateTV, a social interaction platform which delivers creative content...

20 Nov 2014

Airtel Nigeria launches Come Alive campaign

Airtel Nigeria has launched a new campaign, Come Alive, which aims to attract Nigeria's 70% teeming youth population to its network.

13 Jan 2014

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Awareness campaign, Shuga to reach Nigeria

MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.

26 Jun 2013

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013

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