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The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 3 days ago

Kenya: Mobile commerce deals pass $10bn mark

The value of mobile commerce transactions in Kenya has passed the Ksh1 trillion ($10 billion) mark for the first time...

3 days ago

Kenya's MoBar Delivery brings alcohol to your door

Kenyan startup MoBar Delivery is connecting consumers with suppliers via couriers using a mobile app, streamlining and simplifying distribution of goods, starting with alcohol...

By Tom Jackson 12 Apr 2018

#ECMA18: It's not an apocalypse, it's a retail revolution

As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

By Lauren Hartzenberg 26 Mar 2018

Jumia launches multi-purpose Android app

African e-commerce company, Jumia, has announced the launch of Jumia One, an all-in-one Android app that allows customers to conduct all types of online transactions including airtime recharge, DSTV and electricity payments...

23 Mar 2018

Digital consumers + seamless engagement = an epic experience

Over the next five years, digital technologies will dramatically disrupt how consumers will engage with retail brands well into the future...

By Simon Holt 16 Mar 2018

#ECMA2018: Adopt a humanistic approach to AI

Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand...

By Maroefah Smith 16 Mar 2018

#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

Cross-border e-commerce offers boundless growth opportunity for African business

Cross border e-commerce continues to provide significant growth opportunities for retailers and manufacturers with an international online product offering...

15 Mar 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Mall for Africa expands to 11 new markets

Mall for Africa, an e-commerce and m-commerce platform present in Nigeria, Kenya, Ghana and Rwanda, has expanded to 11 new countries in Africa...

5 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...

1 Feb 2018

#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

Nigeria's Skarabrand hits 1,000 items sold in 11 cities

Nigerian online furniture retailer Skarabrand has sold more than 1,000 items and delivered to 11 cities since its launch in 2015...

By Tom Jackson 19 Jan 2018

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