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Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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African tourism opportunities become more tangible

The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...

By Leigh Andrews 15 Apr 2015 08:00

Fayemi to chair National Marketing Summit in Lagos

Former Governor of Ekiti State, John Kayode Fayemi will be the Chairman of the 2015 National Stakeholders Marketing Summit holding in Lagos next month...

14 Apr 2015 11:52

The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015 10:30

Nigeria leads a mobile lifestyle - here's why that matters to brands

Nigeria, with 125 million mobile subscribers, is not just Africa's largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent...

9 Mar 2015 10:29

Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

Social media broadens travel in Africa

This year's Social Media Week Lagos, 24 February 2015 is dedicated to travel and Jovago.com will be on hand to educate Nigerians on travel trends and how social media is helping to shape the future of tourism in Africa...

20 Feb 2015 09:23

Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015 09:55

OMG moment: Taking note of Africa's mobile media movement

TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. Ole! Media Group CMO Deseré Orrill tells us more...

By Leigh Andrews 13 Jan 2015 14:00

Give your brand a marketing boost with A-Listers

Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities...

By Leigh Andrews 9 Jan 2015 14:00

Africa United features new Ebola prevention communications for West Africa

At yesterday's official draw for the Orange Africa Cup of Nations 2015, the Confederation of African Football announced the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa...

4 Dec 2014 09:45

Eskimi, TBWA\Concept launch 'The Spirit of Lagos'

Eskimi and TBWA\Concept have launched a social campaign 'The Spirit of Lagos' for Nigeria's very populous and popular prime commercial city...

18 Nov 2014 11:45

Survey reveals African consumers' perceptions of mobile marketing

The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto...

12 Nov 2014 08:54

Symposium aims to solve challenges facing brand Nigeria

In line with its tradition of strengthening the corporate image of Nigeria through innovative platforms, BrandiQ Magazine's Brand Nigeria Symposium is set to take place on 6 November...

14 Oct 2014 11:14

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