With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...
By Prashant Sengar 29 Sep 2015 10:25
West African city looks to a little rebranding to boost its fortunes...
25 Mar 2015 05:14
This year's Social Media Week Lagos, 24 February 2015 is dedicated to travel and Jovago.com will be on hand to educate Nigerians on travel trends and how social media is helping to shape the future of tourism in Africa...
20 Feb 2015 09:23
UN Women and Mara Foundation on 29 January, announced a partnership to enable, empower and inspire women entrepreneurs globally.
30 Jan 2014 10:14
As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.
Issued by 34 6 Nov 2013 10:38
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
Tecno has partnered with Qualcomm Incorporated and Etisalat to launch their latest smartphone, Tecno P3 into the Nigerian market. Qualcomm is a global leader in next generation mobile technologies while Etisalat Nigeria is one of the foremost network providers in the country.
20 May 2013 10:57
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
LAGOS, NIGERIA: Christian Purefoy, a former CNN reporter, recently initiated a user-generated news and video platform, BattaBox, in Nigeria. In its first week of existence, it became the first and only channel to stream the current protests taking place across the country.
24 Feb 2012 13:42
Spinlet, a San Francisco-based company dedicated to meeting the needs of music lovers and artists allowing them to buy, listen, share, and manage music within a user-friendly mobile platform, will debut their technology at AfricaCom 2011, which takes place from Wednesday 9 November until Thursday 10 November 2011 at the Cape Town International Convention Centre, South Africa.
8 Nov 2011 10:40
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
Over 200 companies were invited to the Z-Card Africa, Middle East, India and Turkey (ZAMI) launch in Nigeria at which the Z-Card was promoted as a brand marketing tool.
29 Sep 2010 08:18
Z-Card Africa, Middle East, India and Turkey (ZAMI) has been contracted by Nigerian-based human resources outsourcing company, Strategic Outsourcing Limited (SOL), to produce 10 000, six-panel, credit card-sized Z-Cards.
7 May 2010 09:48
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
30 Nov 2007 12:04