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Biz Takeout's

Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

Lenovo unveils new ICT logo

LAGOS, NIGERIA: Lenovo has launched a new industry logo aimed at stamping it's feet in the smartphones market.

By Nurudeen Oyewole 7 Jul 2015 13:27



Fayemi to chair National Marketing Summit in Lagos

Former Governor of Ekiti State, John Kayode Fayemi will be the Chairman of the 2015 National Stakeholders Marketing Summit holding in Lagos next month...

14 Apr 2015 11:52

Lagos uses beach polo to hook investors to 'Dubai of Africa'

West African city looks to a little rebranding to boost its fortunes...

25 Mar 2015 05:14

Nigeria leads a mobile lifestyle - here's why that matters to brands

Nigeria, with 125 million mobile subscribers, is not just Africa's largest mobile market. It is also home to one of the most connected and engaged mobile populations on the continent...

9 Mar 2015 10:29

Symposium aims to solve challenges facing brand Nigeria

In line with its tradition of strengthening the corporate image of Nigeria through innovative platforms, BrandiQ Magazine's Brand Nigeria Symposium is set to take place on 6 November...

14 Oct 2014 11:14

Top employers to speed-date with Nigerian, Kenyan talent

Homecoming Revolution will host a range of Pan-African employers at the first-ever Talent Speed-Date event to be held on the 22 August 2014 at the Hilton Hotel in Sandton.

8 Aug 2014 10:42

Jumia Nigeria wins best online retail brand of the year award

Nigerian e-commerce firm Jumia has won the best Online Retail Brand of the Year award at the Brand Journalists Association of Nigeria (BJAN) Awards.

By Paul Adepoju 31 Jan 2014 09:58

The Brand Union Brand Experience Conference: Own Your Brand 2013

The Brand Union Africa recently hosted an inaugural Brand Experience Conference entitled Own Your Own Brand, in Ikoye, Lagos, for some 40 guests at the Wheatbaker Hotel. The esteemed guests represented some of Nigeria's blue chip brands across a myriad of business sectors.

Issued by Brand Union 17 Oct 2013 10:41

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013 12:19

Vodacom Nigeria 'invites' interaction with a PocketMedia Changer

Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions.

23 May 2013 12:48

Eskimi fanclubs exceed one million fans

Eskimi, one of Nigeria's social networking platforms, launched new fanclub function in December 2012 and in just over three months it is reported that the brand has reached and exceeded the one million fan mark.

7 Mar 2013 12:05

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