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BizTrends 2018


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Focus on the connected customer to deliver personal experiences

LAGOS, Nigeria - Nigerian CIOs should look at how they can use the next wave of social, mobile, analytics and cloud technologies (also known as the Third Platform), to deliver personalised experiences that are tailored to new working styles across social and mobile as well as the expectations of the connected customer, says Magnus Nmonwu, regional director for Sage in West Africa.
Magnus Nmonwu
The IDC CIO Summit took place in Lagos mid-May and focussed on how the next wave of social, mobile, analytics and cloud (SMAC) technologies will unleash innovation and productivity in the enterprise by delivering better employee and customer experiences.

Says Nmonwu: “These technologies empower people by making apps, services and information accessible everywhere (mobile), collaborative and easy-to-use (social) and tailored and responsive to their needs and context (analytics). In the background, the power of the cloud makes it affordable and easy to deploy the latest applications and solutions to users wherever they are.

“It’s all being made possible by growing Internet penetration, with more than 90 million Internet users  in Nigeria looking to organisations to provide them with digital services and experiences.”
Today’s business management solutions are tailored to the needs of a digital native accustomed to WhatsAppNetflix and Snapchat rather than a worker used to email and old-fashioned ERP.

Analytics tools democratise data 

Analytics tools give managers and leaders access to real-time data about the business’s performance on their mobile devices for strategic decision-making. But they also extend data to everyone in the business, explains Nmonwu. At an operational level, the combination of big data and machine learning will allow companies to tailor customer and employee experiences to the needs of different segments to optimise sales and productivity.

“Paired with the Internet of Things, advanced analytics and machine learning are bringing about the fourth industrial revolution. Connected devices and sensors, cloud computing, advanced robotics, intelligent software, and a range of other technologies are enabling companies to produce complex products in a smooth, automated process using specialist robots with very little human input.

“In this environment, analytics is used to forecast issues such as machine errors or supply chain interruptions so that quality levels and uptime remain high. The Nigerian CIO’s role will be about managing the challenges and opportunities presented by digital transformation and the Internet of Things. Expect this trend to bring the same level of disruption to old-style industries such as mining, manufacturing and construction as the internet has already brought to banking, media and retail.”

*Sage is a sponsor at the IDC CIO Summit series in Lagos and Johannesburg which have already taken place this May; and Nairobi which will take place on 14 June and Mauritius on 16 August 2017.


African Press Organisation
APO is the sole press release wire in Africa, and the global leader in media relations related to Africa. With headquarters in Dakar, Senegal, APO owns a media database of over 150,000 contacts and the main Africa-related news online community.
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