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What Nigerian kids are searching for online

LAGOS, Nigeria - Kaspersky Lab's latest Parental Control report reveals what Nigerian kids are searching for online - and video content globally, comprised 17% of searches over the last months.
© Karel Joseph Noppe Brooks via 123RF
The report shows anonymised statistics from Kaspersky Lab’s flagship consumer solutions for Windows PCs and Macs that have the Parental Control module switched on, and from Kaspersky Safe Kids

For example, the report presents search results on the 10 most-popular languages* for the last six months. The data shows that the video and audio category – including requests related to any video content, streaming services, video bloggers, series and movies – are the most regularly ‘googled’ by children (17% of the total requests).

The second and third places go to translation (14%) and communication (10%) websites respectively. Interestingly, games websites sit in fourth place, generating only 9% of the total search requests.

Kaspersky can also see a clear language difference for search requests: for example, video and music websites are typically searched for in English, which can be explained by the fact that the majority of movies, TV series and musical groups have English names. Spanish-speaking kids carry out more requests for translation sites; while communication services are mostly searched for in Russian.

More than any other nationality, Chinese-speaking children look for education services, while French-speaking kids are more interested in sport and games websites. In turn, German-speaking requests dominate in the “shopping” category. The leading number of search requests for porn are in Arabic, and for anime are in Japanese.

Harmful content


“Kids in different countries have different interests and online behaviours, but what links them all is their need to be protected online from potentially harmful content. Children looking for animated content could accidentally open a porn video. Or they could start searching for innocent videos and unintentionally end up on websites containing violent content, both of which could have a long-term impact on their impressionable and vulnerable minds,” says Anna Larkina, web-content analysis expert at Kaspersky Lab.

As well as analysing searches, the report also looks into which websites children visit or attempt to visit that contain potentially harmful content which falls under one of the 14 preset categories** for the last 12 months.

Message sites


The data shows that communication sites (such as social media, messengers, or emails) were the most popular pages visited by computers with parental controls switched on – with users in Nigeria visiting these sites in 93% of cases over the previous 12 months. However, the percentage for this category is dropping every year as mobile devices continue to play a bigger role in children’s online activities.

The second most popular category of websites visited in Nigeria by these users is “software, audio, and video”. In Nigeria, this category accounted for 4%. Websites with this content have become significantly more popular since last year, when it was only the fifth most popular category globally at 6%. The top four is rounded off with electronic commerce (1%) and other websites (religions, recruitment, gambling, lotteries etc) (1%).

The mobile trend is again highlighted in the figures for computer games which is now only in sixth place locally on the list at less than 1% at 0.10%. As kids continue to show a preference for mobile games rather than computer games, this category will only continue to decrease in popularity on computers over the coming months and years.

“No matter what they are doing online, it is important for parents not to leave their children’s digital activities unattended, because there’s a big difference between care and obtrusiveness. While it is important to trust your children and educate them about how to behave safely online, even your good advice cannot protect them from something unexpectedly showing up on the screen. That’s why advanced security solutions are key to ensuring children have positive online experiences, rather than harmful ones,” added Anna Larkina.

*To see the whole report, please visit: https://SecureList.com/kids-report-2018/85912/.

* These languages in Kaspersky Safe Kids are: English, German, Russian, Portuguese, Arabic, Japanese, Chinese, French, Italian, Spanish. Search engines include different categorisations, covering: Pornography, eroticism; abortion; religious movements and sects; weapons; drugs; alcohol; tobacco; violence; extremism, racism; self-harm, suicide and gambling.
** The 14 categories of websites that can be blocked by the Parental Control module in Kaspersky Lab’s solutions are: Adult content; Alcohol, tobacco, narcotics; Computer games; E-commerce; Explicit language; Gambling, lotteries, sweepstakes; HTTP query redirection; Internet communication media; Job searches; News media; Religions, religious associations; Software, audio, video; Violence and Weapons, explosives, pyrotechnic.
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