Sponsorship news

Your industry
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Sponsorship news

Major boost for Nigerian athletics body

By: Emeka Enyadike | 4 Jul 2007 12:08
Nigerian Telecommunications giant Globacom has signed a US$2 million deal with the Athletic Federation of Nigeria (AFN) to sponsor the Lagos International Half-Marathon.
Lagos - The event, until now sponsored by MTN, began in 2002 has attracted international athletes especially from East Africa. This development is a significant shift for Globacom who are currently the biggest football sponsors in Nigeria with properties like the Super Eagles and The Globacom Premier League. The company also funded the employment of the Super Eagles German Coach Berti Vogts and co-sponsors Coca-Cola FA Cup as well as the official Nigerian Football Supporters Club.

The marathon is much more than a sports event; it is a one-day lifestyle adventure open to all. Last year's theme highlighted the fight against Aids. Participants include professional athletes, company CEOs, street traders and students.

AFN President, Violet Odogwu-Nwajei describes the deal as a landmark development “The signing of the contract agreement between Globacom and our federation on the Lagos International Half-Marathon is the beginning of a new dawn…”

Okon Iyanam, Globacom's Executive Director, Marketing Communications said: “We will continue to invest in sports because we believe that sports can have a huge impact on society in terms of health and huge impact on society in terms of health and positive social value”

Globacom also sponsors the CAF African Footballer of the year Awards – also previously sponsored by MTN.

About Emeka Enyadike

Emeka Enyadike is a multi-dimensional writer on sports, marketing, sponsorship, broadcasting and online trends drawing from his rich diverse global expertise. He has deep industry know-how, built through a distinguished sporting career that makes him one of the most respected sports commentators and analysts from Africa. Contact Emeka at .
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.