Bank PHB Nigeria is to be the exclusive sponsor of CNN International's new weekly half-hour interview programme "African Voices", launching in March. The advertising campaign will also be aimed at online users via CNN.com.
"African Voices" plans to showcase personal viewpoints and candid, up-close revelations from the international newsmakers from Africa. CNN's in-region correspondents Robin Curnow, Nkepile Mabuse, David McKenzie and Christian Purefoy along with Atlanta-based Isha Sesay, will host special reports and interviews from leaders in Africa and on the global stage - from areas including sport, politics, business and the arts.
Francis Atuche, group managing director/CEO, Bank PHB says Africa is at an important turning point and therefore needs to continuously identify and celebrate its authenticity. “The spotlight on African personalities who have overcome daunting challenges to become shining lights on the continent is bound to inspire the younger generation about their abilities to equally succeed in their chosen fields.”
The Bank PHB campaign includes exclusive sponsorship of programme vignettes which will air throughout the week. Bank PHB are also exclusive global sponsors of the "African Voices" microsite
with banner advertising across the page.