Advertise on Bizcommunity

Subscribe to industry newsletters

My TV, strong contender in pay-tv market

With the launch of On Digital Media's TopTV days away, competition in the pay-TV market in South Africa is set to become more intense as it takes on DStv in its largest market. But below the radar there are several regional challengers squaring up to them in key sub-Saharan markets. My TV has enough subscribers in Nigeria to lay claim to being a contender.
My TV is owned by Strong Technologies based in Dubai but which started out as a Japanese company based in Yokohama. It builds antenna and receivers as well as operating pay-TV operations. Currently, over five million households, in the Middle East alone, are equipped with a Strong-branded product. In the past, it has supplied both DStv and Canal Plus in Africa. So like the Chinese-owned Star TV, which started in Rwanda, it is an equipment vendor that has decided to go out and expand its market through supplying its own pay-TV bouquets.

Main focus, Nigeria


My TV “soft launched” in mid-2006 but had its full public launch in 2007. According to My TV CEO Bhajat Mirza: "From day one, the main focus has been Nigeria but also the other Anglophone countries in West Africa. My TV is licensed in Nigeria.” It is currently present in Nigeria (which has 90% of its subscribers), Ghana, Kenya and Zambia.

Its DTH signal is carried on Intelsat 10 and this covers mainly sub-Saharan Africa. It has gone over to using MPEG4 to improve use of capacity and customers need a Strong-approved DTH set-top box.

Its bouquet has 19 channels aimed at offering “affordable entertainment to the Nigerian family and the African family at large, mainly in English language.” It aims to offer something for everyone including local and regional material, female-oriented content and sports. Channels include MyTVAfrica (Nollywood, African soaps and Telenovelas) AIT, NTA, Nat Geo Adventure, Entertainment TV, Fox Entertainment, Fine Living Network, Setanta Africa, Eurosport News, Trace Tropical, Baby TV, Al Jazeera and BBC World.

Considerably cheaper


It has recently stopped supplying the MGM film channel but will be replacing it with a new channel of its own creation, MyTV Africa More. This will be material drawn together from a variety of sources and include telenovelas, wildlife, teen programs, family entertainment, action movies, magazines, reality shows and late night programmes.

It offers a single standard bouquet with all 19 channels for N2,500 (US$16.44) a month, a price that is considerably cheaper than the higher end bouquets in the market. According to Mirza, "Users are attracted by the variety of content and its relevance so its attraction is a combination of accessibility and affordability."

Is it hurt by not having the English Premier League (which is on its local Nigerian competitor HiTV)? "People who subscribe to My TV are average families so we're not focused on sports rights. But we do provide three channels: Setanta Africa, Arsenal TV and Eurosport News," says Mirza.

Although Mirza is reluctant to give subscriber numbers, he says that subscribers have doubled since last year. ”A lot of work has been done on enlarging channels within the package and investing in local channels plus a lot of focused marketing activity with seasonal promotions.” He believes that the total number of subscribers in Nigeria using DTH is less than a million: ”The levels of piracy are high as across all of Africa but there have been serious efforts by the regulatory authority to address the issue.”

Competition brews up


The three main players in the market are DStv, HiTV and My TV. Multimesh will re-launch this year and may become an additional serious player. Is he worried by new competition? ”This business has room for more players. It should welcome serious and professional players as there is space for all,” says Mirza.

So although Nigeria is My TV's “immediate focus”, it wants to expand across the continent. ”We have resellers in some of the markets and basically we want to grow the business. DTH is a practical and affordable solution.”
Get a daily news update via WhatsApp or sign up to our newsletters.

About the author

Russell Southwood is the chief executive of Balancing Act and the editor of its weekly e-letter on telecoms, internet and computing News Update. He founded Balancing Act as a broadcast, telecoms and internet consultancy and research house focused on Africa. As a consultant, he has worked for a variety of clients looking at: satellite vs. fibre infrastructure in Africa; the creation of a regional internet exchange point; the future for triple play services in Africa; the development of local internet content and services; and policy development on the African continent. Southwood spends half his time travelling across Africa, visiting clients and attending major telecoms and audiovisual events. He can be contacted at .
Comment
sirking79 sirking79
Exactly, you're very kind of us about comment!. https://www.aplusgaragedoorpros.com/Garage door Lubbock
Posted on 22 Dec 2017 18:55
sirking79 sirking79
avenir amoureux gratuit Fantastic blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any suggestions? Many thanks!
Posted on 29 Dec 2017 15:21
sirking79 sirking79
avenir amoureux gratuit Fantastic blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any suggestions? Many thanks!
Posted on 29 Dec 2017 15:22
sirking79 sirking79
Pomegranates https://www.naturalfoodseries.com/11-health-benefits-pomegranates Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.
Posted on 31 Dec 2017 07:00
sirking79 sirking79
Pomegranates https://www.naturalfoodseries.com/11-health-benefits-pomegranates Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.
Posted on 31 Dec 2017 07:01
sirking79 sirking79
Pomegranates https://www.naturalfoodseries.com/11-health-benefits-pomegranates Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.
Posted on 31 Dec 2017 07:02
sirking79 sirking79
NTG https://www.naijatechguide.com nice bLog! its interesting. thank you for sharing....
Posted on 11 Mar 2018 08:23
sirking79 sirking79
Great! It sounds good. Thanks for sharing.. voyance gratuite par telephone Great! It sounds good. Thanks for sharing..
Posted on 22 Mar 2018 04:44
sirking79 sirking79
Great! It sounds good. Thanks for sharing.. voyance gratuite par telephone Great! It sounds good. Thanks for sharing..
Posted on 22 Mar 2018 04:44
sirking79 sirking79
Great! It sounds good. Thanks for sharing.. voyance gratuite par telephone Great! It sounds good. Thanks for sharing..
Posted on 22 Mar 2018 04:45
sirking79 sirking79
voyance gratuite par telephone Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work.
Posted on 22 Mar 2018 04:46

Read more: pay-tv, My TV, TopTV, Top TV

Related

News