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BizTrends 2018

The state of PR in the new age
The state of PR in the new age

Traditional vs digital PR. Is it two sides of the same coin?

By Thandukwazi Gcabashe 3 days ago

Print monitoring for press release distribution in Africa launched
Print monitoring for press release distribution in Africa launched

The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa...

7 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Tell the authentic stories of Africa
Tell the authentic stories of Africa

With fake news on the rise, Africans need to tell authentic stories on their own platforms...

By Moliehi Molekoa 31 Jan 2018

It's true what they say; prevention is better than cure
It's true what they say; prevention is better than cure

In the wake of the H&M debacle, Thandukwazi Gcabashe comments on the critical role PR plays in making sure marketing campaigns have gone through a reputational lens before being launched...

By Thandukwazi Gcabashe 24 Jan 2018

African Union finally speaks out about Trump
African Union finally speaks out about Trump

The African Union's anger at Trump's derogatory remarks on Africa is unusual for an organisation that rarely speaks out, according to the Institute for Security Studies...

19 Jan 2018

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Sabre Awards Africa open for PR professionals
Sabre Awards Africa open for PR professionals

The second edition of the Sabre Awards Africa PR competition is now open for entries...

8 Dec 2017

(From Left to Right) - Nicolas Pompigne-Mognard, Founder and CEO of APO Group and Abdelaziz Bougja, Chairman of World Rugby’s African association, Rugby Africa during the signing ceremony of the agreement under which APO Group becomes the main Official Sponsor of Rugby Africa, at Royal Garden Hotel on November 12, 2017 in London, England. (Photo by Eamonn M. McCormack/Getty Images for APO Group).
APO partners with Rugby Africa

APO Group and Africa's rugby governing body, Rugby Africa, sign a ground-breaking strategic partnership to develop the sport across Africa...

21 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Video dominates news consumption in Africa
Video dominates news consumption in Africa

Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East...

16 Oct 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

Talking about Africa's reputational narrative
Talking about Africa's reputational narrative

Africa Business Radio launches new show to unpack Africa's reputational challenges and opportunities...

11 Sep 2017

Are African companies prepared to respond to crisis?
Are African companies prepared to respond to crisis?

How a business responds when things go wrong can mean the difference between a swift resolution and making the problem a whole lot worse...

By Nicole Suter 7 Sep 2017

Lagos, Nigeria.
Irvine Partners opens up shop in Lagos

Integrated marketing and PR agency Irvine Partners has expanded to Nigeria, opening up an office in Lagos...

22 Aug 2017

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...

By Thoriso Kolobe 11 Aug 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...

By Suzanne van Aswegen 24 Jul 2017

What the Nigeria PR report tells us about doing business in Nigeria
What the Nigeria PR report tells us about doing business in Nigeria

The trends, challenges and prospects of the Nigerian public relations industry, as outlined in the recent Nigerian PR Report...

By Gbenga Joseph Sogbaike 19 Jun 2017

Corporate Communications Awards, Nigeria
Nigeria PR Awards launched

The first awards event aimed at acknowledging members of the PR community in Nigeria, took place last week...

10 Apr 2017

Global communications company opens in Lagos
Global communications company opens in Lagos

In partnership with a top Nigerian media specialist, global communications company, CSA, has opened an office in Nigeria…

31 Jan 2017

The SABRE Awards
Global SABRE PR awards launched for Africa

Holmes Report and African Public Relations Association (APRA) launch first Africa SABRE competition...

3 Jan 2017

Marrakesh, Morocco. Image by 123RF
African PR awards launched

Holmes Report and APRA launch first Africa SABRE competition for the public relations industry...

9 Dec 2016

Burson-Marsteller Africa wins on the continent
Burson-Marsteller Africa wins on the continent

Burson-Marsteller won PR accolades in Uganda and Kenya recently...

1 Dec 2016

Philip Odiakose
A crusade for media measurement in Nigeria

Why we are championing the crusade for the Nigerian Media Monitoring and Measurement Association (NIMMA)...

25 Oct 2016

Image by 123RF
TLN agency Nigeria expansion

Nigeria-based public relations agency TOPCOMM PR Concept and Events has been invited to join TLN agency collective as an associate member...

24 Oct 2016

APO launches press release service for Middle East, North Africa
APO launches press release service for Middle East, North Africa

The African Press Organization launches MENA Wire, a press release distribution and monitoring service dedicated to the Middle East and North Africa...

6 Sep 2016

Philip Odiakose
Why it is unethical for PR agencies to mark own 'homework'

Nigerian PR consultant Philip Odiakose explains what it means to Nigeria's PR professionals to have independent PR measurement standards...

5 Sep 2016

Tributes to honour Ruth Golembo
Tributes to honour Ruth Golembo

Bizcommunity.com has set up a tribute page in honour of communications doyen and former journalist, Ruth Golembo, who passed away suddenly last week...

18 Jul 2016

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