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Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 1 day ago

New appointment to lead CNN sales in EMEA

CNN has appointed an EMEA content sales lead to work with broadcast and digital partners...

29 Jan 2018

Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

How to survive in media sales

The role of the media sales professional is changing rapidly...

31 May 2016

MoboFree.com making buying, selling online easy

The MoboFree technological platform is reportedly making buying and selling online easy for all African users - not only via PCs and smartphones, but also via older/feature phones.

18 Aug 2014

Five Nigerian cities with business potential

One of Nigeriay's biggest assets is its 170m-strong population, which continues to spark the interest of consumer facing companies.

By Kate Douglas 4 Jun 2014

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013

African e-commerce may be about to come of age

E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.

2 Jul 2013

AdFu partners with Yookos to reach into Africa

AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.

14 Jun 2013

A mobile Africa: innovation is key

2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.

By Dr KF Lai 21 Feb 2013

[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013

[2013 trends] Africa finding its own solutions using mobile tech

There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.

By Dr KF Lai 25 Jan 2013

Deutsche Messe expands sales network into Africa

Deutsche Messe, a global active trade fair company, is expanding its international sales network and now has representation throughout the region of sub-Saharan Africa.

10 Jul 2012

TV ads and the 'Super Bowl' effect

Oresti Patricios, CEO of Ornico urges local markets not to be blinded by the US hype, but to remember that Africa should feature foremost as a source of the local industry's inspiration, research and advertising insights.

3 Apr 2012

Africa embraces consumer convergence

According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media.

29 Mar 2012

Bharti Airtel issues statement following judgement

In the Federal High Court of Nigeria, the honorable Justice Shuaib, handed down judgment in the matter between Econet Wireless Ltd (EWL) vs. Bharti Airtel Nigeria Limited. Bharti Airtel has since issued a statement to the media.

30 Jan 2012

Retail rewind - a year in review 2011

The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.

By Zeenat Moorad 6 Jan 2012

Free trade talks to push Africa into future

In an important process which started three years ago, the first round of negotiations to establish a free trade area (FTA) covering 27 countries in Southern and East Africa will kick off on Thursday, 8 December 2011, in Nairobi. This promises to be an important instrument for the future of trade and industrialisation in Africa.

7 Dec 2011

Cadbury Nigeria forecasts 60% rise in first-quarter profit

Cadbury Nigeria Plc (CADBURY), a manufacturer of drinks and food products, forecast a 60% increase in net income to 339.2 million naira (US$2 million) for the first quarter.

By Vincent Nwanma 7 Dec 2011

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

Spinlet to debut technology at AfricaCom 2011

Spinlet, a San Francisco-based company dedicated to meeting the needs of music lovers and artists allowing them to buy, listen, share, and manage music within a user-friendly mobile platform, will debut their technology at AfricaCom 2011, which takes place from Wednesday 9 November until Thursday 10 November 2011 at the Cape Town International Convention Centre, South Africa.

8 Nov 2011

DHL Express launches campaign across Africa

The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video]

20 Oct 2011

GSM card payment solutions expand into African markets

XLink Communications (XLink) recently partnered with Gateway Business Africa, the pan-African corporate telecommunications provider, to deliver connectivity services to African credit card machines and their respective banks, using the GSM network.

26 Aug 2011

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

27 Jan 2011

DStv Ad Sales expands Nigerian team

DStv Ad Sales, the Africa division of Oracle Airtime Sales has announced two new appointments in Nigeria. DStv Ad Sales, is active in 46 sub-Saharan Africa countries, including Seychelles and Mauritius.

28 Apr 2010

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