The creative economy is important as service industries lead the economy, and also support the wider economy in terms of progress and growth...
Informa Telecom & Media and the Mobile Marketing Association (MMA) have announced their partnership on a series of mobile marketing summits, to be held in association with the flagship series of digital events in Africa & the Middle East, Com World Series.
The launch of Spinlet, Africa's digital distribution service was celebrated this week at Midem 2012, in Cannes, France. The service is expected to debut within Africa this February with over 200 000 tracks, making it the largest platform for music discovery throughout Africa.
BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
South Africa can no longer take for granted its status as Africa's biggest advertising market, say experts.
The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video]
Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.
Web Liquid Nigeria, an international digital marketing and advertising consultancy with presence in New York and Lagos had partnered with Phillips Consulting Limited to offer the Nigerian market viable opportunity for professionals to catch up on digital marketing in Nigeria.
TMKG, a specialist out of home media audit company in Nigeria, has won an award for the most outstanding media monitoring company in the outdoor media sector of the advertising industry at the annual 'Brand As King' Awards for its work on Billboard Magazine.
Airtel Nigeria last week presented Toyota Hiace buses to its channel partners to improve access to telecommunications products and services to more Nigerians and help the partners in market activation.
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
OXFORD, UK: A leading expert on Islamic brands is highlighting the untapped potential in Islamic markets which most companies are failing to exploit.
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit.
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
The Consumer Insight Agency (c.i.a), an ethnographic market research company, has launched it's NOW Africa Immersion Tool in Africa. The NOW project provides insight into the mindsets of consumers within and beyond Africa.
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
DStv Ad Sales, the Africa division of Oracle Airtime Sales has announced two new appointments in Nigeria. DStv Ad Sales, is active in 46 sub-Saharan Africa countries, including Seychelles and Mauritius.
South African Tourism recently concluded its annual Africa Trade Road Show event in Nigeria which was held at the Federal Palace Hotel, Victoria Island, Lagos late last week. The show featured a one-day workshop during which Nigerian tour operators and travel agents networked with SA trade partners.
The Independent Agency Search and Selection Company (IAS) is expanding its services to include Mozambique, Angola, Nigeria, Ghana and Botswana. This follows a demand by agencies and clients to branch into Africa and provide its client/agency relationship management services.
Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment.
Blue Financial Services (BFS) opened for business in Nigeria through a signed partnership agreement with Nigeria's largest bank, Intercontinental Bank (ICB). A new company, Blue Intercontinental Micro Finance Bank (BIMFB), has since been formed to market, distribute and sell Blue micro-financing services and products into Nigeria's retail market.
South African Tourism's current marketing campaign in Nigeria is not centred primarily on the forthcoming FIFA World Cup next year in South Africa, says Phumi Dhlomo, SA Tourism regional director: Africa and Domestic Markets. The campaign also aims to further drive tourists' into the the country after the event.
Nigeria as the most populous nation on the continent should and does present huge marketing and business opportunities. But…
The Zimbabwe case, and the resolve of Delta corporation to rebrand its products, is an example of what every marketing department should do for better brand association. This is especially pertinent to Zimbabwe, considering what the country has gone through in recent times at the hands of the Mugabe regime.
As part of its global word-of-mouth campaign, South African Tourism recently launched a website for Nigerians to upload pictures, videos or write on their South African travel experiences after visiting the country.