Marketing & Media trends

Marketing & Media trends

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Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth...

23 Oct 2017

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe
Social activism and trench marketing FTW

While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead...

By TBWA Africa 18 Jan 2016

What you missed if you weren't at #BizTrends2015
What you missed if you weren't at #BizTrends2015

Here's what you missed if you weren't at the #BizTrends2015 event on Thursday, 12 February 2015, when Cape Town's brightest gathered at Inner City Ideas Cartel...

By Leigh Andrews 17 Feb 2015

[2014 trends] Fashionably late
Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014

Marcela Ospina
Mobile and digital trends in 5 African countries: a cultural interpretation

This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.

By Marcela Ospina 7 Feb 2013

[2013 trends] Africa's dynamic markets
Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter
SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013

[2013 trends] Africa finding its own solutions using mobile tech
Africa finding its own solutions using mobile tech

There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.

By Dr KF Lai 25 Jan 2013

Lagos to host Social Media Week
Lagos to host Social Media Week

Social Media Week, powered by Nokia for a third year, will for the first time take place on the African continent in Lagos, Nigeria from 18-22 February 2013, under the theme 'Open & Connected: Principles for a Collaborative World'.

23 Jan 2013

Top Nigerian Bloggers 2013

Who are Nigeria's Top Bloggers for 2013? Since 2011, a list of Nigeria's top blogs/bloggers have been compiled. In the past two years, the Nigerian blog scene has grown in leaps and bounds. Part of our fascination with it is its rapid rise from relative obscurity on the continent to prominence.

11 Jan 2013

Video streaming coming to Africa

LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.

By Russell Southwood 16 Jul 2012

Nigerian lifestyle app re-released on BlackBerry App World
Nigerian lifestyle app re-released on BlackBerry App World

One Number, earlier this week announced the re-release of Nigeria's lifestyle app, Essential App. The free-to-download app is now a featured item on Blackberry App World and provides useful information such as cinema times, foreign exchange rates, flight schedules and business directories.

6 Jun 2012

DISCOP Africa announces intl initiative
DISCOP Africa announces intl initiative

Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.

4 Jun 2012

CNBC Africa celebrates five years of broadcasting
CNBC Africa celebrates five years of broadcasting

CNBC Africa, the pan-African financial and business channel, will celebrate five years of continental business broadcasting across Africa on 1 June 2012.

16 May 2012

Social media drives mobile broadband revenues in Africa

According to Frost & Sullivan (F&S), a business research and consulting firm, effective regulatory environments have made Nigeria and Ghana among the most dynamic broadband markets in sub-Saharan Africa with over 150 market participants and massive terrestrial infrastructure development.

2 Apr 2012

Africa embraces consumer convergence
Africa embraces consumer convergence

According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media.

29 Mar 2012

Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO
Tablets leaking ad dollars to mobile from 'Net - BuzzCity CEO

BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.

By Herman Manson: @marklives 7 Dec 2011

Consumer Confidence Survey: Economy again top global concern
Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

Issa Sikiti da Silva
Africa's five major trends for potential growth

Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.

By Issa Sikiti da Silva: @sikitimedia 7 Oct 2011