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What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 2 days ago

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 3 days ago

#BizTrends2018: To survive, marketing must kill its darlings in 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018

With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward...

By Tom Manners 11 Jan 2018

#BizTrends2018: The changing media environment for ad agencies
#BizTrends2018: The changing media environment for ad agencies

Like all sectors within the economy, we face economic and political instability which can have an impact on investment and ultimately marketing spend...

By Odette van der Haar 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018
#BizTrends2018: Small is Africa's 'new smart' in 2018

Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?

By Ailsa Wingfield 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative
#BizTrends2018: It is time for marketing professionals to become more innovative

From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...

By Desiree Gullan 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human
#BizTrends2018: Brands need to stop thinking like brands and become more human

Brands need to become more human and create work that receives permission to communicate with their audiences...

By Dean Oelschig 8 Jan 2018

#BizTrends2018: Go where the people are
#BizTrends2018: Go where the people are

Demands on corporates are changing and agencies need to respond better...

By Gau Narayanan 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR
#BizTrends2018: Personalised advertising, robots and AR

2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk...

By Bianca Quinn-Diavastos 8 Jan 2018

Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

Daniel Munslow, independent communications consultant.
#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

2017 was not a good year for companies handling crises. The number of casualties was alarming. We had our pick of it - from motoring, to beverages, to aviation, and everything in between...

By Daniel Munslow 8 Jan 2018

Natalie Pool, Native VML's head of content.
#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

Mike Oelschig, head of strategy at Cerebra.
#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that has largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

#BizTrends2018: Five Predictions for media
#BizTrends2018: Five Predictions for media

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions...

By Lisa Macleod 8 Jan 2018

#BizTrends2018: The ever-changing consumer
#BizTrends2018: The ever-changing consumer

In order for businesses to strive and even survive in many instances, it is vital that they take on a 'human-centered' approach to every aspect of their business and invest more time and effort on truly trying to understand their customers...

By Dave Nemeth 8 Jan 2018

#BizTrends2018: Predicting future consumer behaviour
#BizTrends2018: Predicting future consumer behaviour

The insights industry is transforming in order to remain relevant in a new fast-moving world where consumers have easy access to endless choices...

By Diane Gantz 8 Jan 2018

#BizTrends2018: A few 'bone shakers' for media in 2018
#BizTrends2018: A few 'bone shakers' for media in 2018

Going into 2018, we need to give the word disruption the respect it deserves...

By Graham Deneys 8 Jan 2018

Gustav Goosen, CEO of The SpaceStation.
#BizTrends2018: The digital marketing trends marketers need to pay attention to

Truly understanding your customer... and other complexities we can expect in 2018...

By Gustav Goosen 8 Jan 2018

Heidi Brauer, chief marketing officer, Hollard Insurance.
#BizTrends2018: A trends story from a magician's granddaughter

A marketing doyen waves her magic wand to wish in the trends she visualises for this year...

By Heidi Brauer 8 Jan 2018

#BizTrends2018: An augmented reality check
#BizTrends2018: An augmented reality check

If we look at how tech companies are ploughing money into AR and VR developments it's easy to see why analysts are so bullish about the growth in this space...

By Johan Walters 8 Jan 2018

#BizTrends2018: Identity crisis - the business of being WOKE
#BizTrends2018: Identity crisis - the business of being WOKE

In many ways 2017 was the watershed year for being 'woke': politically, economically, socially and culturally. Technology has for many years been the primary disruptor of business, but a socio-cultural wave will hit businesses in 2018. Brace yourselves for a year of dual disruption...

By Dion Chang 8 Jan 2018

#BizTrends2018: A short to-do list for the new year
#BizTrends2018: A short to-do list for the new year

Where does 2018 leave us mere mortals, all analogue by design, in a digital world that is catapulting forward at the speed of light...

By Pepe Marais 8 Jan 2018

#BizTrends2018: The Platform Economy
#BizTrends2018: The Platform Economy

The Fourth Industrial Revolution (4IR) is ushering in technologies that can enable us, the South African digital industry, to change the course of history...

By Josephine Buys 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

There are two major trends effecting communications this year: influencer marketing and the rise of specialists...

By Kevin Welman 8 Jan 2018

#BizTrends2018: Three things you have to know about your customers in 2018
#BizTrends2018: Three things you have to know about your customers in 2018

There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next...

By Brandon de Kock 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia. Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...

By Matt Preschern 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie
#BizTrends2018: Telling the truth is not a lie

Remind the world that responsible journalism in a healthy democracy holds power accountable and delivers the truth at all costs, despite what the architects of hate may say...

By Samantha Page 8 Jan 2018

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