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#AfricaMonth: GoMyWay on the benefits of ridesharing
#AfricaMonth: GoMyWay on the benefits of ridesharing

We know that efficient public transport remains a bugbear in many Africa countries; but we also know that challenges tend to be the greatest drivers of innovation. Nigerian ride sharing platform GoMyWay...

By Lauren Hartzenberg 4 hours ago

#AfricaMonth: Tech as a tool for cultural evangelism
#AfricaMonth: Tech as a tool for cultural evangelism

Observing that children in his community displayed a disinterest in their African culture, Adebayo Adegbembo - along with his team at Genii Games - created the Asa brand...

By Lauren Hartzenberg 8 hours ago

Hassan Ahdab at Meetings Africa
#AfricaMonth: Entering Africa and staying there

We wanted to know more about operating in Africa and who better to ask than the vice-president and regional director for Africa and Indian Ocean operations for Starwood Hotels & Resorts...

By Cari Van Wyk 18 May 2016

Three motivational tips for Nigerian startup founders new to the game
Three motivational tips for Nigerian startup founders new to the game

Launching a startup is one of the most arduous endeavors any entrepreneur can pursue as he/she would have to endure the difficult path of innovation, product market fit, team cohesion, and scaling...

By Nkem Ndem V 10 Mar 2016

Top three free video editing apps for smartphones
Top three free video editing apps for smartphones

With the fast development of smartphones with impressive processing power, solid cameras, and varied internal storage capacities in the Nigerian tech market today, you do not need to be certified or have professional cameras shoot a video...

By Nkem Ndem V 2 Mar 2016

Four ways Nigerians can revamp their digital life
Four ways Nigerians can revamp their digital life

Digital technology is no longer new to Nigerians as almost everyone is affiliated in one way or the other. From phones to computers to other digital devices, Nigerians have their lives saddled with various digital media platforms...

By Nkem Ndem V 15 Feb 2016

Five tips to write an SEO-friendly blog post for Nigerians
Five tips to write an SEO-friendly blog post for Nigerians

Blogging is big in Nigeria at the moment, so many Nigerian bloggers publish posts on a daily basis, however, not all of them understand the concept or importance of SEO in online writing...

By Nkem Ndem V 8 Feb 2016

Three ways Nigerians can use Snapchat for building brand and business marketing
Three ways Nigerians can use Snapchat for building brand and business marketing

Nigeria is still in the process of embracing Snapchat. With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world...

By Nkem Ndem V 3 Feb 2016

Three reasons Nigerian fashion is taking over the world
Three reasons Nigerian fashion is taking over the world

Nigeria is popular for a lot of things and most recently, fashion is in the fore. People all over the world, including international celebrities like Chris Brown, Rihanna and Beyonce have been spotted wearing different Nigerian clothing...

By Nkem Ndem V 1 Feb 2016

Hello Africa! Tell me how you're doin'!
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016

Three predictions for tech in Nigeria 2016
Three predictions for tech in Nigeria 2016

It is a new year! We have finally crossed over to 2016, and while everything seems to be taking a new turn, it seems as though very little has changed in the tech world...

By Nkem Ndem V 18 Jan 2016

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe
[BizTrends 2016] Social activism and trench marketing FTW

While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead...

By TBWA Africa 18 Jan 2016

Four quick ways to become relevant on LinkedIn
Four quick ways to become relevant on LinkedIn

Although LinkedIn has often been referred to as the boring brother of Facebook and Twitter, it remains the most popular social network for professionals around the world...

By Nkem Ndem V 15 Jan 2016

Five mobile app trends to look out for in Nigeria 2016
Five mobile app trends to look out for in Nigeria 2016

Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news...

By Nkem Ndem V 7 Jan 2016

Four key things to consider before venturing into e-commerce in Nigeria
Four key things to consider before venturing into e-commerce in Nigeria

For many business owners in Nigeria, e-commerce is still an enigma. However, with over 60% of people in the country now using the internet, it has become a valuable tool and popular platform...

By Nkem Ndem V 24 Dec 2015

Image via Pixabay
Gambling in Africa

PricewaterhouseCooper's presented its fourth annual edition on the gaming industry, Taking the odds: Gambling Outlook for 2015 - 2019 (South Africa - Nigeria - Kenya), recently at 54 on Bath in Rosebank Johannesburg...

By Danette Breitenbach 2 Dec 2015

Image via Pixabay
Top four platforms for Nigerian bloggers

With the expansion of social networks including Facebook and Twitter, blogging has suffered some form of backlash as people now prefer to settle for buzz on these platforms...

By Nkem Ndem V 13 Nov 2015

Image via Pixabay
Top four mobile app development companies in Nigeria

The persistent rise in the use of smartphones and tablets within the country has led to a mobile revolution in Nigeria...

By Nkem Ndem V 2 Nov 2015

Graham Cruikshanks
How to build a strong agency network in Africa

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...?

By Graham Cruikshanks 7 Oct 2015

Image via
Three key reasons to avoid budget android phones

Android phones have seen a lot of amendments since it advent. From improved hardware to sophisticated operating systems and downgrades as well for budget types...

By Nkem Ndem V 6 Oct 2015

Common mistakes Nigerians make on social media
Common mistakes Nigerians make on social media

It is not just America, Europe and Asia anymore; Africa now plays a huge role in fostering the social media craze and Nigeria, as always, is a vanguard of the trend...

By Nkem Ndem V 18 Sep 2015

Top social media tools for social media managers in Nigeria
Top social media tools for social media managers in Nigeria

Social media management has become one of the core focuses for marketers today. It is one of the most effective ways for any business to get more traffic and generate new leads...

By Nkem Ndem V 11 Sep 2015

Five start-up secrets for Nigerian women
Five start-up secrets for Nigerian women

For the majority of women in Nigeria, entrepreneurship is a necessity. There are no jobs or viable alternative options, however, from writing a business plan to coming up with a name to hiring employees, a start-up can seem overwhelming...

By Nkem Ndem V 21 Aug 2015

Exploring Nigeria through the eyes of Ben Enwonwu
Exploring Nigeria through the eyes of Ben Enwonwu

Since the death of the legendary Ben Enwonwu, his paintings have stirred countless art lovers to locating Nigeria on the world's map...

By Nkem Ndem V 29 Jul 2015

Anyone for tea? Sugar? Milk? (Image: Public Domain)
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015

Looking back at Nigeria's hot digital topics in 2014
Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015

Ahmed Bulbulia
Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015

"Super Bowl-worthy" - Nigeria's quest for creativity
"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts...

By Chizobam Ekwerike 24 Feb 2015

Airtel Nigeria launches 'Catapult-a-Startup' initiative
Airtel Nigeria launches 'Catapult-a-Startup' initiative

Mobile operator Airtel Nigeria has launched 'Catapult-a-Startup', an entrepreneurial initiative aimed at assisting mobile app developers scale their businesses...

By Tom Jackson 8 Dec 2014

Louise Marsland
[TrendTalk] The future of work

Do you remember work before the internet? When did we become so wired and connected to everything that work no longer has set working hours?

By Louise Marsland 7 Nov 2014

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