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Three ways Nigerians can use Snapchat for building brand and business marketing
Three ways Nigerians can use Snapchat for building brand and business marketing

Nigeria is still in the process of embracing Snapchat. With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world...

By Nkem Ndem V 3 Feb 2016 07:45

Three reasons Nigerian fashion is taking over the world
Three reasons Nigerian fashion is taking over the world

Nigeria is popular for a lot of things and most recently, fashion is in the fore. People all over the world, including international celebrities like Chris Brown, Rihanna and Beyonce have been spotted wearing different Nigerian clothing...

By Nkem Ndem V 1 Feb 2016 08:36

© Lulia Lun – 123RF.com
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016 14:00

Three predictions for tech in Nigeria 2016
Three predictions for tech in Nigeria 2016

It is a new year! We have finally crossed over to 2016, and while everything seems to be taking a new turn, it seems as though very little has changed in the tech world...

By Nkem Ndem V 18 Jan 2016 10:03

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe
[BizTrends 2016] Social activism and trench marketing FTW

While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead...

By TBWA Africa 18 Jan 2016 10:00

Four quick ways to become relevant on LinkedIn
Four quick ways to become relevant on LinkedIn

Although LinkedIn has often been referred to as the boring brother of Facebook and Twitter, it remains the most popular social network for professionals around the world...

By Nkem Ndem V 15 Jan 2016 07:17

Five mobile app trends to look out for in Nigeria 2016
Five mobile app trends to look out for in Nigeria 2016

Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news...

By Nkem Ndem V 7 Jan 2016 11:55

Four key things to consider before venturing into e-commerce in Nigeria
Four key things to consider before venturing into e-commerce in Nigeria

For many business owners in Nigeria, e-commerce is still an enigma. However, with over 60% of people in the country now using the internet, it has become a valuable tool and popular platform...

By Nkem Ndem V 24 Dec 2015 11:46

Image via Pixabay
Gambling in Africa

PricewaterhouseCooper's presented its fourth annual edition on the gaming industry, Taking the odds: Gambling Outlook for 2015 - 2019 (South Africa - Nigeria - Kenya), recently at 54 on Bath in Rosebank Johannesburg...

By Danette Breitenbach 2 Dec 2015 10:16

Image via Pixabay
Top four platforms for Nigerian bloggers

With the expansion of social networks including Facebook and Twitter, blogging has suffered some form of backlash as people now prefer to settle for buzz on these platforms...

By Nkem Ndem V 13 Nov 2015 08:36

Image via Pixabay
Top four mobile app development companies in Nigeria

The persistent rise in the use of smartphones and tablets within the country has led to a mobile revolution in Nigeria...

By Nkem Ndem V 2 Nov 2015 09:02

Graham Cruikshanks
How to build a strong agency network in Africa

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...?

By Graham Cruikshanks 7 Oct 2015 06:00

Image via 123RF
Three key reasons to avoid budget android phones

Android phones have seen a lot of amendments since it advent. From improved hardware to sophisticated operating systems and downgrades as well for budget types...

By Nkem Ndem V 6 Oct 2015 09:51

Common mistakes Nigerians make on social media
Common mistakes Nigerians make on social media

It is not just America, Europe and Asia anymore; Africa now plays a huge role in fostering the social media craze and Nigeria, as always, is a vanguard of the trend...

By Nkem Ndem V 18 Sep 2015 07:13

Top social media tools for social media managers in Nigeria
Top social media tools for social media managers in Nigeria

Social media management has become one of the core focuses for marketers today. It is one of the most effective ways for any business to get more traffic and generate new leads...

By Nkem Ndem V 11 Sep 2015 09:43

Five start-up secrets for Nigerian women
Five start-up secrets for Nigerian women

For the majority of women in Nigeria, entrepreneurship is a necessity. There are no jobs or viable alternative options, however, from writing a business plan to coming up with a name to hiring employees, a start-up can seem overwhelming...

By Nkem Ndem V 21 Aug 2015 06:58

Exploring Nigeria through the eyes of Ben Enwonwu
Exploring Nigeria through the eyes of Ben Enwonwu

Since the death of the legendary Ben Enwonwu, his paintings have stirred countless art lovers to locating Nigeria on the world's map...

By Nkem Ndem V 29 Jul 2015 14:01

Anyone for tea? Sugar? Milk? (Image: Public Domain)
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

Looking back at Nigeria's hot digital topics in 2014
Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015 10:30

Ahmed Bulbulia
Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

"Super Bowl-worthy" - Nigeria's quest for creativity
"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts...

By Chizobam Ekwerike 24 Feb 2015 14:26

Airtel Nigeria launches 'Catapult-a-Startup' initiative
Airtel Nigeria launches 'Catapult-a-Startup' initiative

Mobile operator Airtel Nigeria has launched 'Catapult-a-Startup', an entrepreneurial initiative aimed at assisting mobile app developers scale their businesses...

By Tom Jackson 8 Dec 2014 12:29

Louise Marsland
[TrendTalk] The future of work

Do you remember work before the internet? When did we become so wired and connected to everything that work no longer has set working hours?

By Louise Marsland 7 Nov 2014 12:38

How to navigate the complex BYOD landscape
How to navigate the complex BYOD landscape

The recent BlackBerry Experience Executive Forum, in partnership with ITWeb, provided practical and actionable insights into the latest issues, trends and developments in enterprise mobility...

By Ilse van den Berg 5 Nov 2014 07:29

Application economy creates opportunity for Africa
Application economy creates opportunity for Africa

We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world...

By Gary Lawrence 30 Oct 2014 10:12

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Taylor 22 Sep 2014 10:35

Africa is the youngest continent in the world in terms of its people and is expected to have the largest workforce in the world by 2035. Consumer-facing industries will grow significantly between now and 2010. (Image: NASA)
Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

[2014 trends] Fashionably late
[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014 08:28

Anton Harber
Bloomberg's Africa media plan raises questions

It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.

By Anton Harber 7 Feb 2014 05:23

Bringing the gaming word to Africa
Bringing the gaming word to Africa

Early December last year IGN landed in Africa - to the applause of gamers on the continent. Perhaps the launch of IGN Africa slipped past you, but then now is all the more time to sit up and take notice.

By Danette Breitenbach 15 Jan 2014 15:53

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