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#BizTrends2018: Personalised advertising, robots and AR
#BizTrends2018: Personalised advertising, robots and AR

2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk...

By Bianca Quinn-Diavastos 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018...

By Paula Raubenheimer 8 Jan 2018

Natalie Pool, Native VML's head of content.
#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

#BizTrends2018: Five Predictions for media
#BizTrends2018: Five Predictions for media

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions...

By Lisa Macleod 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

All the BCX Disrupt speakers. Images from
#BCXDisrupt2017: "Social instability will get us long before AI does."

If I had a dollar for every time I've heard someone use the words innovation or disruption in a boardroom or conference venue in the last ten years, I'd have 0.892 bitcoin. Sadly, there is an inverse correlation between the number of people who talk about innovation and disruption, and the number of people who actually innovate and disrupt...

By Mike Stopforth 5 Dec 2017

Lillian Barnard from Microsoft SA giving us some insight on digital transformation at AfricaCom.
#AfricaCom: Digital transformation is real and it's urgent

Lillian Barnard, director for the Public-Sector at Microsoft SA, addresses the urgency of digital transformation, gives pointers on how companies can start to embark on their digital transformation journey and shares some of the benefits of doing it before your business is left behind...

By Juanita Pienaar 10 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Africa still mobile
Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

By Danette Breitenbach 28 Sep 2017

Video set to dominate
Video set to dominate

When it comes to data consumption video dominates, taking the lion's share, with web browsing, social networking, communications and music, attracting far lower and fairly equal shares for the remainder of the data consumption...

By Danette Breitenbach 27 Sep 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

By Juanita Pienaar 29 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...

By Louise Marsland 14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

African entrepreneurs sought for funding programme
African entrepreneurs sought for funding programme

The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…

By Tom Jackson 24 Jan 2017

Four solutions to common mobile network issues in Nigeria
Four solutions to common mobile network issues in Nigeria

Problems with mobile phone reception in Nigeria is quite recurrent, and while mobile networks are continuously spreading coverage...

By Nkem Ndem V 28 Dec 2016

CoLab. Source: Disrupt Africa
CoLab is northern Nigeria's first tech hub

CoLab has opened in Kaduna, the state capital of Kaduna State in north-western Nigeria, offering working space, mentorship and training to local startups...

By Tom Jackson 25 Oct 2016

Image by 123RF
Nigerian startup selected for Start-Up Chile accelerator

Nigerian e-health solution Curacel Health has been selected to take part in Start-Up Chile's S Factory accelerator, aimed at supporting first-time female entrepreneurs...

By Tom Jackson 6 Sep 2016

Mark Zuckerberg live streamed address
Facebook CEO aims to connect the world

Facebook founder and CEO, Mark Zuckerberg aims to connect the entire world to the internet to make the world a better place...

By Danette Breitenbach 2 Sep 2016

Four ways Nigerians can revamp their digital life
Four ways Nigerians can revamp their digital life

Digital technology is no longer new to Nigerians as almost everyone is affiliated in one way or the other. From phones to computers to other digital devices, Nigerians have their lives saddled with various digital media platforms...

By Nkem Ndem V 15 Feb 2016

Three ways Nigerians can use Snapchat for building brand and business marketing
Three ways Nigerians can use Snapchat for building brand and business marketing

Nigeria is still in the process of embracing Snapchat. With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world...

By Nkem Ndem V 3 Feb 2016

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