The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...
Louise Marsland 8 Feb 2018
Retail futurist Howard Saunders discusses some of the shifts in consumer mindset and retail brand innovation...
Lauren Hartzenberg 14 Sep 2017
She Leads Africa has opened applications for its Dark and Lovely x SLA Beauty Accelerator, a 10-week entrepreneurship development programme...
Tom Jackson 23 Aug 2017
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013