Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...
Lynette Hundermark 8 Jan 2018
AfricaCom speaker Russell Southwood talks us through what it entails being an African broadcaster in a multi-platform world and how we can go about getting the most out of our content...
Juanita Pienaar 8 Nov 2017
Problems with mobile phone reception in Nigeria is quite recurrent, and while mobile networks are continuously spreading coverage...
Nkem Ndem V 28 Dec 2016
With the fast development of smartphones with impressive processing power, solid cameras, and varied internal storage capacities in the Nigerian tech market today, you do not need to be certified or have professional cameras shoot a video...
Nkem Ndem V 2 Mar 2016
Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news...
Nkem Ndem V 7 Jan 2016
The persistent rise in the use of smartphones and tablets within the country has led to a mobile revolution in Nigeria...
Nkem Ndem V 2 Nov 2015
Mobile operator Airtel Nigeria has launched 'Catapult-a-Startup', an entrepreneurial initiative aimed at assisting mobile app developers scale their businesses...
Tom Jackson 8 Dec 2014
We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world...
Gary Lawrence 30 Oct 2014
Nigeria is not "business as usual" for new entrants to the market - but for global e-commerce providers there are many opportunities...
Robin Philip 19 Nov 2013
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
Marcela Ospina 7 Feb 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
Former Virgin Mobile SA CEO Steve Bailey has quit Nigeria's Glo Mobile after only a month on the job. Bailey resigned from Virgin at the end of May to take on the role of chief commercial officer at Glo, which is the second largest mobile phone operator in Nigeria after MTN.
Duncan McLeod 18 Jul 2012
BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
Herman Manson 7 Dec 2011
Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.
Walter Wafula 21 Sep 2011
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
Herman Manson 5 Jul 2011
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
Herman Manson 12 May 2011
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
Issa Sikiti da Silva 21 Apr 2011
“Shift happens” is the two-word phrase that fully captures the Nigerian GSM turf, especially with the astounding leap from the pre-2001 pent-up demand to becoming one of the fastest growing markets in the world. The teledensity ratio experienced an astronomical leap from 0.73% to 35% mid-2008. It is easier to get a SIM in Lagos than a sachet of water.
Bayo Adekanmbi 12 Nov 2008