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Ahmed Bulbulia
Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

Chizobam Ekwerike
"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts. We were in awe of the interesting and eclectic commercials that ran at the biggest football game in America viewed by over 100 million spectators.

By Chizobam Ekwerike 24 Feb 2015 14:26