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How to embrace AI in emerging markets like Africa
With the advent of AI, there is, perhaps understandably, great fear around the loss of work for many; however, some of this is misplaced due to a lack of understanding of what AI will truly mean for us all. And while the reality is that AI will no doubt take some jobs away, it will, in fact, create jobs too. So, what potential does it have to improve the lives of many in Africa?
Tyler Golato and Rob Green 1 day ago
VR and digital video storytelling as top marketing tools for 2018
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 1 day ago
DRC documentary wins human rights award
JUBA, South Sudan - A Congolese documentary film has received global accolades for highlighting human rights in the Democratic Republic of Congo.
1 day ago
Empathy - a two-way street in customer service
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.
Wynand Smit 1 day ago
Social entrepreneurship - an amazing tool that can help African development
As entrepreneurship is crucial for any thriving economy, the growing number of entrepreneurs in Africa has captivated the interest of the world.
Adisa Amanor-Wilks 2 days ago
CMO Growth Council launched by Cannes Lions and ANA
The Cannes Lions International Festival of Creativity in partnership with the Association of National Advertisers' (ANA) CMO Masters Circle, announced the launch of the CMO Growth Council.
2 days ago
Today's emerging market entrepreneurs will achieve SDGs - Seedstars
This is the generation of entrepreneurs that will achieve the Sustainable Development Goals (SDGs), as much more needs to be done to boost impact investing and to accelerate entrepreneurs in emerging markets, according to Alisée De Tonnac, co-founder and chief executive officer (CEO) of Seedstars World.
3 days ago
AfriDocs and Channel24 strike streaming deal
The only free streaming platform on the continent for the best African documentaries, AfriDocs, has reached agreement with Channel24 to stream its content exclusively on the channel.
3 days ago
Castle Lite's 'Unlocks' concert brings the brand's purpose to life
Castle Lite is known for bringing international hip-hop artists to South Africa to give its consumers a one of a kind experience through its 'Unlocks' concerts that happen once every year. In its seventh year, the Unlocks concert has brought to South Africa artists such as J Cole, Travis Scott, Bryson Tiller and others with Chance the Rapper headlining this year's concert.
Juanita Pienaar 16 Apr 2018
Showcasing Africa's innovators
The disruptors and innovators in Africa that have come up with solutions to Africa's most serious problems will feature on the African Innovation Summit (AIS) agenda. AIS believes that the solutions are in Africa and innovators need to be at the table architecting a conducive environment for innovation to thrive in Africa.
16 Apr 2018
The role of mobile in building brand loyalty
With falling consumer confidence and a slow growth economic growth outlook, brands are intensifying the fight for consumer loyalty. Mobile is emerging as a powerful enabler - and driver - of brand loyalty in South Africa.
Nicholas Bednall 16 Apr 2018
Warc and Sabre Awards partner to showcase PR-led case studies
Warc has partnered with the Sabre Awards in order to expand its content to include PR-led case studies from around the world.
16 Apr 2018
#AfricaLEAD: Jack Leslie on why this is Africa's time
All the economic indicators, as well as other portents are in place for unparalleled Africa development, according to Jack Leslie, chairman of global marketing communications firm, Weber Shandwick. Leslie visited South Africa and Kenya recently to open a dedicated office in Nairobi.
Louise Marsland 16 Apr 2018