Marketing & Media trends

Video dominates news consumption in Africa
Video dominates news consumption in Africa

Whether via broadcast TV or online, news is increasingly being watched as opposed to read, particularly on mobile phones, in Africa.

12 hours ago

Nigerians seek a 'next-level' shopping experience
Nigerians seek a 'next-level' shopping experience

  • Survey of Nigerian urban supermarket shoppers reveals they are looking for organised retail and enhanced customer service
  • More than 90% of Nigerian shoppers believe prices are rising and 60% are focussed on only buying essential items
  • The top categories where consumer purchasing has been affected by rising food prices are cold beverages and fresh food

Issued by Nielsen 15 hours ago

‘Made in Africa' content boosts African economies
‘Made in Africa' content boosts African economies

As African produced content continues to draw the attention of distributors and content aggregators from Sub-Saharan Africa, as well as from around the world, DISCOP Johannesburg 2017 has seen a significant rise in the number of registered African content producers, as well as of interested buyers.

17 hours ago

Instant, secure, cashless payment for 33 African countries
Instant, secure, cashless payment for 33 African countries

LOME, Togo - Ecobank has launched mVisa across 33 African Countries. Ecobank Scan+Pay with mVisa delivers instant, secure, cashless payment for goods and services by allowing customers to scan a QR code on a smartphone or enter a unique merchant identifying code into either a feature phone or smartphone.

3 days ago

Springster, BBM Messenger launch Girl Talk in SA, Nigeria
Springster, BBM Messenger launch Girl Talk in SA, Nigeria

Springster, NGO Girl Effect's global mobile-first platform for vulnerable young women, has partnered with Creative Media Works (operating as BBM Messenger) to launch Girl Talk - a content offering that aims to ‘create a new normal' for young women.

3 days ago

Ethiopia launches e-visa service for African and international MICE participants
Ethiopia launches e-visa service for African and international MICE participants

Ethiopian Immigration and Nationality Affairs Main Department, in collaboration with Ethiopian Airlines Group, launched an E-Visa service for African and international participants of meetings, incentives, conferences, and exhibitions (MICE) in Ethiopia. The service enables participants to issue their visa, book, pay and check-in their flight with Ethiopian Airlines - all online.

3 days ago

Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.
Demographica-Stein IAS partnership ushers in new growth in African B2B market

Full service B2B marketing agency Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network.

By Juanita Pienaar 3 days ago

Africa Innovation Prize 2018 call to entry
Africa Innovation Prize 2018 call to entry

ACCRA, Ghana - The African Innovation Foundation (AIF) has launched its call for applications for the Innovation Prize for Africa 2018 Awards. The theme this year is Investing In Inclusive Innovation Ecosystems.

3 days ago

New brand campaign from MDXi
New brand campaign from MDXi

LAGOS, Nigeria - MDXi targets enterprise customers with new ‘Take a Break' campaign to increase awareness of the MDXi brand as a West African data centre company.

12 Oct 2017

Unpacking the future for technology, media and telecoms in Africa
Unpacking the future for technology, media and telecoms in Africa

The continent's single largest and most influential technology, media and telecoms (TMT) event, AfricaCom 2017, from 7-9 November, promises opportunities to witness future tech trends, network with the industry elite, and learn from a line-up of global thought leaders providing inspiring content.

12 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting.

By Leigh Andrews 11 Oct 2017

The compelling power of good storytelling in advertising
The compelling power of good storytelling in advertising

Everyone loves a good story. We all love a compelling storyline that gets us involved, pulls at our emotions and keeps us on the edge of our seats. That's why we love books, movies and TV.

By Garikai Nhongo 11 Oct 2017

African female entrepreneurs can apply for Y-HER accelerator
African female entrepreneurs can apply for Y-HER accelerator

African female entrepreneurs have been invited to apply for the Y-HER Accelerator Programme, which offers mentorship and a total of US$50,000 in prize funding.

By Tom Jackson 11 Oct 2017