Marketing & Media trends

MTN Nigeria selects Gemalto for rollout of GSMA Mobile Connect authentication service
MTN Nigeria selects Gemalto for rollout of GSMA Mobile Connect authentication service

Gemalto has been selected to provide its LinqUs Mobile ID platform to MTN Nigeria. This new project, operated for MTN in SaaS mode by Gemalto Allynis Services, marks the first commercial rollout of SIM based services delivering convenient mobile authentication for all mobile users.

Visafone acqusition - We'll meet Etisalat in court - MTN
Visafone acqusition - We'll meet Etisalat in court - MTN

MTN Nigeria said it is ready to meet Etisalat Nigeria in court over its acquisition of Visafone Communications Limited. MTN is deploying the 800MHz spectrum for the commercial rollout of Long Term Evolution (LTE) technology for its fourth generation (4G) network.

By Chima Akwaja

MTN Nigeria's legal battles pile up
MTN Nigeria's legal battles pile up

Abu Dhabi headquartered telecoms company Etisalat is suing MTN for the second time in under a year in Nigeria. Etisalat confirmed to Bloomberg that it is suing MTN over the latter's purchase of Nigerian internet provider Visafone Communications.

Six guaranteed ways to become a social media influencer
Six guaranteed ways to become a social media influencer

Since the entry of social media into the Nigerian space, many people have explored it to their advantage in various ways. One interesting way is becoming social media influencers.

By Adeniyi Ogunfowoke

123RF
Five tips to write an SEO-friendly blog post for Nigerians

Blogging is big in Nigeria at the moment, so many Nigerian bloggers publish posts on a daily basis, however, not all of them understand the concept or importance of SEO (Search Engine Optimization) in online writing. While blogging appears to be fun, it is important to keep in mind that it is a business and attention should be placed on driving web traffic, showing expertise, and generate leads.

By Nkem Ndem V

Facebook announces 16 million people come to Facebook every month on mobile
Facebook announces 16 million people come to Facebook every month on mobile

Facebook announced 16 million people in Nigeria visit Facebook every month with 100% of them coming on mobile. Each day, 7.2 million people visit Facebook with 7 million on mobile.