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Chizobam Ekwerike
"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts. We were in awe of the interesting and eclectic commercials that ran at the biggest football game in America viewed by over 100 million spectators.

By Chizobam Ekwerike 24 Feb 2015 14:26

How social media impacts on travel
How social media impacts on travel

As more people go digital, the avenues by which they communicate have evolved. First it was the telephone and then came electronic mail and now the fastest, most accessible way to interface with friends and loved ones is here to stay. Social media has made its way into the hearts and minds of the younger and older generations and it is not going away in the near future.

23 Feb 2015 10:54