How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now.

By Chris Brewer 18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016

Putting Gauteng on the tourism map

The inaugural International Legends Soccer Tournament held at the Ellis Park Stadium in Johannesburg on Saturday 7 January 2006 broke the Ellis Park record of media attendance - the 180 media institutions that registered included representatives from Holland, Bulgaria, Denmark, Norway, Sweden, The Middle East, Nigeria and Zambia.

11 Jan 2006

Search for the Face of Africa begins

The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.

7 Dec 2005

ICTs for development start with the people

First Mile is the first step in bringing Internet access to Tanzania’s small farmers, but for it to be truly effective, a number of conditions must first be met.

By Tadaferua Ujorha 18 Nov 2005

True Love for West Africa

Lagos, Nigeria - South African publisher, Media24, has launched popular local magazine title, True Love, in West Africa. The new launch is a totally new product - a glossy magazine with local Nigerian content - positioned as the lifestyle handbook for modern African women. True Love's circulation in South Africa has climbed to over 2 million readers.

31 Jan 2005

Louise Marsland
Will ThisDay live to fight another day?

Nigerian publisher of ThisDay, Nduka Obaigbena, has assured creditors and staff of the daily newspaper, that he will not turn his back on the substantial investment his media empire has made in South Africa. Talks, brokered by ABSA, are ongoing with investors to try resolve the financial crisis the paper finds itself in.

By Louise Marsland 26 Oct 2004

Ogilvy Africa's ''media road into Africa''

Ogilvy Africa recently hosted a successful media workshop that saw 25 senior media planners coming together from Angola, Malawi, Botswana, Mozambique, the DRC, Uganda, Tanzania, Kenya, Zimbabwe, Namibia, Nigeria and South Africa.

29 Sep 2004

The best of Nigeria on show in SA

The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.

15 Sep 2004

MTN to explore broader local shareholding in MTN Nigeria

The MTN Group has announced that, in association with shareholders in MTN Nigeria, a decision has been made to explore ways of broadening the base of local shareholder participation in MTN Nigeria. Over the next 12 months, substantial groundwork will be done to explore various options to achieve this objective.

9 Sep 2004

Complaint lodged by Presidency against Highveld Stereo

Pretoria – Despite 94.7 Highveld Stereo's pre-emptive strike by suspending the two DJ's concerned, the Legal Adviser to the President, Adv Mojanku Gumbi, has formally lodged a complaint with the Broadcasting Complaints Commission against Highveld Stereo over the broadcast on the radio station on 28 April 2004 relating to President Olusegun Obasanjo of Nigeria.

25 May 2004

West African newspaper for South Africa

The FS African Standard, a newspaper for the ever-expanding expatriate communities of West Africa living in South Africa - estimated to number around 100 000 - has been launched in the country by leading Nigerian publisher Millennium Harvest Ltd.

24 May 2004

94.7 suspends two presenters

94.7 Highveld Stereo has suspended two of its presenters with immediate effect following recent remarks they made on air relating to Nigerian President Olusegun Obasanjo.

23 May 2004

Show more