Most read Marketing and Media news in Nigeria

Ciclope Africa shone a light on local craft work

Francisco Condorelli, the director of Ciclope, tells Bizcommunty.Africa what he sees for the future of Ciclope and awards focused on craft rather than the 'big idea'.

By Louise Marsland 1 day ago

The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

2 days ago

How to embrace AI in emerging markets like Africa

With the advent of AI, there is, perhaps understandably, great fear around the loss of work for many; however, some of this is misplaced due to a lack of understanding of what AI will truly mean for us all. And while the reality is that AI will no doubt take some jobs away, it will, in fact, create jobs too. So, what potential does it have to improve the lives of many in Africa?

By Tyler Golato and Rob Green 3 days ago

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 3 days ago

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 3 days ago

Adisa Amanor-Wilks is the founder and CEO of Abjel Communications.

Social entrepreneurship - an amazing tool that can help African development

As entrepreneurship is crucial for any thriving economy, the growing number of entrepreneurs in Africa has captivated the interest of the world.

By Adisa Amanor-Wilks 18 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

The Cannes Lions International Festival of Creativity in partnership with the Association of National Advertisers' (ANA) CMO Masters Circle, announced the launch of the CMO Growth Council.

17 Apr 2018

Alisée De Tonnac, co-founder and chief executive officer (CEO) of Seedstars World.

Today's emerging market entrepreneurs will achieve SDGs - Seedstars

This is the generation of entrepreneurs that will achieve the Sustainable Development Goals (SDGs), as much more needs to be done to boost impact investing and to accelerate entrepreneurs in emerging markets, according to Alisée De Tonnac, co-founder and chief executive officer (CEO) of Seedstars World.

17 Apr 2018

AfriDocs and Channel24 strike streaming deal

The only free streaming platform on the continent for the best African documentaries, AfriDocs, has reached agreement with Channel24 to stream its content exclusively on the channel.

16 Apr 2018

One of the Castle Lite Unlocks concerts. Image supplied.

Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Castle Lite is known for bringing international hip-hop artists to South Africa to give its consumers a one of a kind experience through its 'Unlocks' concerts that happen once every year. In its seventh year, the Unlocks concert has brought to South Africa artists such as J Cole, Travis Scott, Bryson Tiller and others with Chance the Rapper headlining this year's concert.

By Juanita Pienaar 16 Apr 2018

The role of mobile in building brand loyalty

With falling consumer confidence and a slow growth economic growth outlook, brands are intensifying the fight for consumer loyalty. Mobile is emerging as a powerful enabler - and driver - of brand loyalty in South Africa.

By Nicholas Bednall 16 Apr 2018

David Tiltman, head of content, Warc. Image supplied.

Warc and Sabre Awards partner to showcase PR-led case studies

Warc has partnered with the Sabre Awards in order to expand its content to include PR-led case studies from around the world.