Most read Marketing and Media news in Nigeria

Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 1 day ago

Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

1 day ago

Nollywood blockbuster puts spotlight on SA tourism gems

Through an innovative partnership showcasing South Africa's diverse leisure tourism attractions, the South African launch of Nollywood action comedy 10 Days in Sun City recently took place at Sun City where the movie was filmed. Directed by South African-based Nigerian director Adze Ugah, the movie is the highest-earning film in Nigeria this year and topped the country's box office for two weeks after its release in June. The movie will be released in 20 cinemas across SA on 25 August 2017.

2 days ago

#AfricaAchiever OMG Digital aims to reach Africa's millennials

Ghanaian tech startup, OMG Digital has been called the “Buzzfeed of Africa”, creating multi-media content aimed at Africa's 250 million millennials. It already has monthly aggregated content views of over 90 million on social media and 4.5 million website readers since its launch in 2016.

By Louise Marsland 3 days ago

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

3 days ago

Africa's youth bulge is an opportunity to transform the continent

RABAT, Morocco - The persistence of conflicts and wars on the continent continues to fuel uncertainty for the resolve of African leaders to strive and propose a better life for the youth and future generations.

By Jean Pierre Elong Mbassi 3 days ago

Mozilla and fact-checker engine join fight on fake news

PARIS - Mozilla, the non-profit which runs the Firefox internet browser, said it was launching a drive against "fake news" as fact-checking software backed by eBay founder Pierre Omidyar got its first run-out in public.

11 Aug 2017

Challenges with being a PR agency exclusively to SMEs

I made a decision a while ago when I started my PR agency to offer my services exclusively to SMEs. It was both an altruistic and strategic business decision. Though it provides a number of opportunities, it is definitely not without its challenges; some of which I have listed below:

By Thoriso Kolobe 11 Aug 2017

What is the purpose of a brand in the digital age?

Imagine a brand that offers fantastic products and brilliant service but pays its staff below the minimum wage. Or a store that sells wonderful clothes, except they are made in sweatshops that exploit their staff. Or a YouTube video showing less-than-stellar customer service that is viewed hundreds of millions of times. Cases like these are surprisingly common, and make for great headlines - often at the expense of a brand's reputation, value and success.

By Adam Howatson 11 Aug 2017

Sundar Pichai, Google CEO, at Google for Nigeria event in Lagos.

Google commits to preparing 10m in Africa for future jobs

By 2034 Africa is expected to have the world's largest working-age population of 1.1 billion—yet only 3 to 4 million jobs are created annually. That means there's an urgent need to create opportunities for the millions of people on the continent who are creative, smart and driven to succeed.

By Juliet Ehimuan-Chiazor 11 Aug 2017

iflix raises $133m funding for expansion

Since going live in May 2015, iflix rapidly established its brand in emerging markets for its streaming entertainment service, focused on local customer experiences. By securing further funding of $133m, it hopes to invest in its local content strategy across all the emerging markets it has launched in and secure the 'next 1 billion' customers.

10 Aug 2017

Digital transformation must be driven from the top to ensure success

Most South African organisations are looking at how they can harness the latest data, technologies and insights to become more productive, profitable and competitive - whether they're focusing on using machine learning to make sense of big data or whether they're grappling with how they can best engage with and reach mobile customers.

By Richard Mullins 10 Aug 2017

DRC inventor has a solution to get rural Africa emailing

Consider how email has changed the world. It is estimated around 269 billion emails are sent daily, with the average office worker receiving 121 every 24 hours. But for some - especially in many parts of Africa - email technology is just not attainable.

10 Aug 2017

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