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Nielsen pioneers world-first census of more than one million Nigerian stores using mobile technology - Nielsen
Nielsen pioneers world-first census of more than one million Nigerian stores using mobile technology

To say that Africa is a vast continent is almost an under-statement but global information and measurement company Nielsen hasn't let that stand in the way of it measuring 1.2 million Nigerian retail outlets thus far, in what's being billed as the biggest global retail census operation of its kind to date.

Issued by Nielsen 28 Jul 2015 11:02

Nielsen to measure 2 million Nigerian retail outlets
Nielsen to measure 2 million Nigerian retail outlets

In what is being billed as the biggest global retail census operation of its kind to date, Nielsen is measuring Nigerian retail outlets through data collection via mobile phones...

27 Jul 2015 12:00



Posterscope brings future of OOH media to Nigeria
Posterscope brings future of OOH media to Nigeria

Posterscope, an out-of-home communication agency, has formally launched an office in Nigeria. Nigeria is the 32nd market globally that Posterscope is venturing into and the third in sub-Saharan Africa after South Africa and Kenya.

24 Jul 2015 09:52

'Social media threat to conventional journalism'
'Social media threat to conventional journalism'

The Vice Chancellor, Kaduna State University, Professor Barnabas Qurix, has alerted on the use of the social media by thousands of young Nigerians as a threat to conventional journalism...

By Maryam Ahmadu-Suka 21 Jul 2015 12:51