To say that Africa is a vast continent is almost an under-statement but global information and measurement company Nielsen hasn't let that stand in the way of it measuring 1.2 million Nigerian retail outlets thus far, in what's being billed as the biggest global retail census operation of its kind to date.
Issued by Nielsen 28 Jul 2015 11:02
In what is being billed as the biggest global retail census operation of its kind to date, Nielsen is measuring Nigerian retail outlets through data collection via mobile phones...
27 Jul 2015 12:00
Posterscope, an out-of-home communication agency, has formally launched an office in Nigeria. Nigeria is the 32nd market globally that Posterscope is venturing into and the third in sub-Saharan Africa after South Africa and Kenya.
24 Jul 2015 09:52