Babalwa is a trained storyteller who believes that social media has the potential to change the world as we know it. She believes emphatically in the power of creative content, and strives to see brands stretching the boundaries in how they tell their stories everyday. Connect and engage with her on Twitter: @babs_nyembezi.
Babalwa's career has been focused on using digital platforms to expand brands' identities, with a specific focus on social media and how South African consumers engage with brands online. Where there is a social media platform out there, Babalwa has experimented with how it can be used to engage consumers.
She has worked on the social media strategies and content of a number of JSE listed and world-renowned brands in the last few years, including Coca-Cola, Vodacom and Uber. Babalwa's cellphone and iPad are attached to her hand almost 24/7. When she's not scrolling on her devices, she's out running or making great radio.