Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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Ogilvy: Be culturally relevant

Jack Daniel's is the world's most popular brand tattoo, followed by Harley-Davidson. Why? Because they are culturally relevant...

By Danette Breitenbach 16 Apr 2018

The world is 'still waiting for a women's revolution' - Zineb El Rhazoui

Late last year, Saudi Arabian women were granted the right to obtain a driver's licence...

By Danette Breitenbach 3 Apr 2018

It's time to stop tiptoeing around FGM, says Leyla Hussein

In today's world, the girl child is the most vulnerable, and female genital mutilation (FGM) is one of the cruellest practices and forms of discrimination against girls and women...

By Danette Breitenbach 2 Apr 2018

'Economic migrants are not refugees and the two should not be confused' - Meron Estefanos

A refugee is a person that cannot live in his/her own country for fear of persecution, human rights violations, or no rights at all. Economic migrants, on the other hand...

By Danette Breitenbach 30 Mar 2018

UNHRC comes under fire at human rights forum in Joburg

The United Nations Human Rights Council (UNHRC) came under heavy criticism at the Oslo Freedom Forum (OFF) held in Johannesburg earlier this week...

By Danette Breitenbach 29 Mar 2018

#OFFinJoburg: The unintended consequences of dictatorships

With liberal democracy under threat and assault across the world, it is up to citizens to do the work of governments to bring the perpetrators to task...

By Danette Breitenbach 29 Mar 2018

Exploring the evolution of blockchain

When Bitcoin and cryptocurrency first hit the scene, people really jumped on the bandwagon, thinking they were part of a revolution...

By Danette Breitenbach 29 Mar 2018

#OFFinJoburg: Disrupters gather in Joburg on behalf of freedom

Opening the Oslo Freedom Forum (OFF) in Johannesburg, Thor Halvorssen, the forum's founder and CEO of the Human Rights Foundation (HRF), described the event as much more than a conference for human rights...

By Danette Breitenbach 29 Mar 2018

Taking blockchain mainstream

It is difficult to believe that in 1992 the internet was little understood; yet today people can't live without it. This is where blockchain has to get to, if it is to be successful...

By Danette Breitenbach 27 Mar 2018

Building a new financial system

Existing financial systems are not able to meet the today's world's needs. It's evolving once again - just as money developed from favours to bartering to what it is today,..

By Danette Breitenbach 26 Mar 2018

Working together to put blockchain into banking

Banks are grappling with blockchain, applying it to almost everything from digital identity to cross border payments...

By Danette Breitenbach 23 Mar 2018

#BizFinFocus: Where will regulation and blockchain meet?

What has regulators scratching their collective heads right now is understanding exactly what blockchain is, and where it slots in as an asset class...

By Danette Breitenbach 20 Mar 2018

Creative Circle Awards: Local proves it's a winner

Ogilvy took top honours last night at the Creative Circle's Annual Awards. Ogilvy Johannesburg won the Creative Circle's Annual Individual Agency Award and the Ogilvy Group the Overall Group Award...

By Danette Breitenbach 16 Mar 2018

#BAC2018: Interoperability and Big Sky thinking will take blockchain to the big league

Interoperability is the key to achieving blockchain adoption at scale, even though this creates competition between currencies...

By Danette Breitenbach 15 Mar 2018

#BAC2018: Bitcoin is the gateway drug

Bitcoin is just the opening act of blockchain disruption. "It's the gateway drug to the Ethereum blockchain," said Andrew Keys, head of global business development at ConsenSys and co-founder of ConsenSys Capital...

By Danette Breitenbach 14 Mar 2018

#BAC2018: How blockchain can unlock emerging markets

Globally 2.2-billion people don't have access to financial services, mostly in the emerging market. By harnessing the best of blockchain, cryptocurrency and tokenisation, these technologies will empower the underbanked and the unbanked, solving the financial inclusion problem and creating a more equal society...

By Danette Breitenbach 14 Mar 2018

#BAC2018: Moving from lunatic fringe to mainstream

Last year, blockchain and its proponents were described as the "lunatic fringe". This year, the Blockchain Africa conference reflected just how far and how quickly this technology how come in such a short space of time...

By Danette Breitenbach 13 Mar 2018

#MeetingsAfrica: Tourism the driving force in Africa

Despite last year's global and local turmoil, tourism continues to be an economic driving force with the United Nations World Tourism Organisation estimating that international tourist arrivals to Africa grew by 8% in 2017...

By Danette Breitenbach 8 Mar 2018

#AEI2018: Closing Africa's energy gaps

While access to affordable, reliable and sustainable energy for all will usher in economic growth and job creation on the continent, energy projects in Africa lack sufficient access to financing sources...

By Danette Breitenbach 22 Feb 2018

#AEI2018: Energy - the golden thread

With the demand for energy expected to increase substantially to 2040 globally, Africa is no exception...

By Danette Breitenbach 21 Feb 2018

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