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5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Nestlé announces winners of sub-Saharan Africa innovation challenge

African startups Shopit, Exportunity and Wakulima from South Africa, Benin and Tanzania respectively, emerged the winners of the Nestlé Research and Development sub-Saharan innovation challenge...

4 Sep 2019

Shop Association releases Storedits global display research

A new research report from Shop Environments Association, Storedits: Skin Care, Make-up and Cosmetics, shares findings from 177 store audits of skin care, make-up, and cosmetics displays across Europe, Asia, Africa...

30 Aug 2019

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

Major shifts on the horizon in Nigeria's consumer landscape

The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of Nigerians will live in cities or towns as a result of 50% growth in population in urban areas, which represents the fastest urban growth rate globally...

1 Aug 2019

Key trends across retail channels in Africa

With a growing young population coupled with rapid urbanisation and fast-growing consumer expenditure, Africa offers attractive opportunities for entities wishing to expand into new frontier markets...

By Christy Tawii 31 Jul 2019

5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

By Kirsty Sharman 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

10 retail trends for 2019

For the retail sector as a whole - and for physical stores in particular - 2019 will be a year of reinvention...

By Jackie Kalis 15 Jul 2019

Kids are becoming more active adopters of e-commerce sites

Children are becoming more active adopters of e-commerce sites. Their interest in online shopping has more than tripled in the last 12 months - from 2% to 9%...

14 Jun 2019

Lab-grown dairy: The next food frontier

Dairy proteins may be the next product to be mass produced in labs, for use in fluid "milk" production and processed dairy products like yogurt and cheese...

By Michael von Massow and Mitchell Gingerich 13 Jun 2019

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