Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Kantar 28 Oct 2020
AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...
15 Oct 2020
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
17 Sep 2020
With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...
4 Sep 2020
Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...
Gbenga Sogbaike 4 Sep 2020
A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...
12 Aug 2020
Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...
23 Jul 2020
Prior to the pandemic, Africa was identified as one of the fastest-growing consumer markets in the world, with household consumption growing even faster than GDP...
23 Jul 2020
Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...
21 Jul 2020
As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...
Roman Magis 15 Jul 2020
The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...
19 Jun 2020
As Nigerian consumers emerge from a restricted living scenario unlike any they have experienced before, there are already big shifts in their consumption dynamics with some behaviours set to never return...
Nielsen 18 Jun 2020
The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...
15 Jun 2020
As Covid-19 shifts the global economic outlook into deep recession, reflecting the impact of social distancing measures on economic activity, no industry remains untouched...
Camilla Butler 5 Jun 2020
