Marketing Research Nigeria

#AfricaMonth: How can brands fuel growth in Africa?

Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...

'No real development in Africa without regional integration'

Key issues pertaining to Africa's socioeconomic development, including the empowerment of women and youth and Africa's free trade area...

2019 AME Report released

The New York Festivals AME Awards has released the 2019 AME Report, a ranking of the world's most successful agencies, and advertisers according to their achievements in the AME Awards...

11 hours ago

'No real development in Africa without regional integration'

Key issues pertaining to Africa's socioeconomic development, including the empowerment of women and youth and Africa's free trade area...

By Kingsley Ighobor 2 days ago

New Wan-Ifra report tackling disinformation around the world

Wan-Ifra has released a new report that looks at the global map of remedies adopted by governments whose objective is to combat the disinformation crisis, though with extremely diverse intent and effects...

15 May 2019

#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

#AfricaMonth: From aid-dependent to becoming an investment-dependent continent

Beyond boundaries: the impact of free trade and technology on Africa's accelerating economic development...

By Pedro Guerreiro 10 May 2019

African Business magazine launches event series

Asoko Insight and African Business magazine announce African Business DealRoom partnership...

10 May 2019

New Verraki brand acts for Accenture in Nigeria

Verraki Partners, a new business and technology solutions firm unveiled, positions to address Africa's seemingly intractable challenges...

6 May 2019

Pendulum is swinging towards creeping restrictions across Africa

Freedom is weakening across Africa and more worrying is the considerable willingness to accept government restrictions on individual freedoms in the name of public security...

By Peter Penar and Carolyn Logan 3 May 2019