Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

SANParks buys Foxbat light aircraft to combat rhino poaching in KNP

A whopping R2,940,000 was raised over the past year for the MyPlanet Rhino Fund thanks to 34,000 supporters...

2 Nov 2018

Shoprite to stage cleanup events across Africa on World Cleanup Day

The Shoprite Group will be staging cleanup events across Africa on 15 September 2018, marking World Cleanup Day...

4 Sep 2018

Nine decades of Coca-Cola in Africa

Ninety years ago, in 1928, the first Coca-Cola was sold on the continent in Cape Town, South Africa...

11 May 2018

Using brands as a 'force for good'

In line with Unilever's commitment to sustainable living, the company is spearheading efforts to help reduce the prevalence of iron deficiency anaemia in Nigeria, through Knorr Force For Good programme...

14 Nov 2017

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Taylor 22 Sep 2014

First Hero of the Week selected

Pick n Pay School club's first hero in its 2013 Heroes of the Week campaign is Thuli Masipa from Bryanston High School, who has returned to complete her matric, following a car accident last year that made it impossible for her to write her final exams.

7 Feb 2013