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JCDecaux set to transform Nigerian OOH

JCDecaux enters the Nigerian OOH market in partnership with local investment firm Grace Lake Partners...

21 Nov 2018

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global Out of Home Media (Global), one of the largest African out-of-home media owners, recently undertook a major refurbishment exercise of its holding in Abuja...

Issued by Provantage Media Group 20 Nov 2018

Alliance Media Mozambique awarded for excellence in OOH

Recently Alliance Media Mozambique was awarded the PMR (Professional Management Review) Golden Arrow Award at a ceremony at the Radisson Blu Hotel in Maputo, Mozambique...

Issued by Alliance Media 17 Jul 2018

Alliance Media's iconic OOH site makes national TV

Alliance Media in partnership with Coca-Cola, has created an iconic and innovative OOH billboard site by projecting onto the well-known Cham Towers building in Kampala, Uganda...

Issued by Alliance Media 24 Apr 2018

Alliance Media all-women power team wins best OOH company in Botswana

Alliance Media's all-women team was awarded the Diamond Award at the PMR (Professional Management Review) Awards at the end of February 2018...

Issued by Alliance Media 4 Apr 2018

Key appointments at JCDecaux Africa

JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands...

1 Feb 2018

#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Mall culture continues to take off in Nigeria

The world class Ikeja City Mall leads the way as mall culture takes off in Nigeria...

By Johan Haupt 13 Sep 2016

Buying billboards in Lagos and other tales

Johan Haupt of Primedia's Out of Home Africa division, sets out to answer the perennial question: "How many billboards do I need?"...

By Johan Haupt 1 Aug 2016

Posterscope brings future of OOH media to Nigeria

Posterscope, an out-of-home communication agency, has formally launched an office in Nigeria. Nigeria is the 32nd market globally that Posterscope is venturing into...

24 Jul 2015

Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

The total amount of outdoor advertising spend in Nigeria dropped to N20.5bn in 2014 from the N23.3bn it achieved in 2013 representing a N3.2bn decline.

By Chris Agabi 30 Jun 2015

Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015

Better days ahead for Nigeria's outdoor ad industry

The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...

By Clarkson Eberu 16 Jul 2014

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