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TV shopping platform launched in Nigeria

Nigeria's first international television shopping platform, Shopex TV, has been launched in Nigeria. Using television as its primary channel, Shopex TV offers the Nigerian market a wide range of lifestyle, fitness, and kitchen products they can buy via their mobile phones.
Shopex TV is being launched by Response Architects, a new multi-channel retailer which sells proven international products for everyday life. As the exclusive distributors in Africa for some of the world’s most successful ‘As Seen On TV’ products, Shopex TV is positioned to give Nigerians direct access to leading products from the global market. 

Shopex TV was founded by Isi Abebe who returned to Nigeria after working with one of the largest TV shopping companies in the United Kingdom as head of media planning and strategy. He brings a wealth of experience and contacts within the global DRTV industry. The company also completed its first round of financing with investment from television shopping and broadcasting advisors, Expert Media Partners (EMP) based in Soho, London.  

"We're excited about this project having observed Nigeria's logistics and payment platforms mature over the years. We're confident that we can make it work and we have a line-up of great products and offers from across the globe that we believe will appeal to the Nigerian market," said Abebe, managing director, Response Architects Marketing. 

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Ed Hall, managing partner of EMP said: “We have worked on complex broadcast projects in Nigeria since 2003, and we have developed plans for television shopping in East and West Africa in the past. We are delighted that with Isi and ShopEx we saw for the first time an experienced and credible management team, and we are very happy to be early-stage investors in this business.”  

Shopex TV will officially start off its TV campaign with an infomercial in December to launch one of its leading products, the Copper Chef pan, an innovative non-stick pan that can be used to create a variety of healthy and wholesome meals. 

This TV campaign will run in partnership with DStv, EbonyLife TV, TVC and Silverbird TV, allowing viewers to place their orders for the Copper Chef pan by calling the dedicated numbers and receiving their order the next day.
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