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#FutureFit Yourself: Why diversity inclusion requires a restoration strategy
#FutureFit Yourself: Why diversity inclusion requires a restoration strategy

Carmen Murray lists simple starting points for businesses to start the process of restoration...

By Carmen Murray 14 Mar 2019

The two most important quotes in marketing - Becoming an authority and expert in customers' eyes
The two most important quotes in marketing - Becoming an authority and expert in customers' eyes

Tiišetšo Maloma shares the two most important quotations in marketing he says will help you to become an expert in customers' eyes...

By Tiisetso Maloma 7 Mar 2019

Design Indaba CEO and founder Ravi Naidoo with David Droga, founder and creative chairman, Droga5. © .
#DesignIndaba2019: Droga: Make advertising that people give a shit about

Three days of Design Indaba inspiration culminated in headline act David Droga, whose career in advertising traverses Saatchi & Saatchi in London, Publicis, NYC, to starting his own New York-based agency, Droga5 in 2006...

By Terry Levin 4 Mar 2019

Three SA agencies amongst winners announced for 2018 Midas Awards
Three SA agencies amongst winners announced for 2018 Midas Awards

King James was honoured with 11 Golds and 1 Silver Ingot, Mortimer Harvey received 7 Silver Ingots and 5 Finalist Certificates and FCB Africa scoops 1 Gold, 11 Silver Ingots and 4 Finalist Certificates...

1 Mar 2019

Using creativity to solve business problems
Using creativity to solve business problems

What's the point of creativity if it doesn't have a business objective? DAN creatives across East and West Africa share the approaches they took in successfully resolving some of their biggest clients' challenges...

Issued by Dentsu Aegis Network 26 Feb 2019

YouTube pulls ads on anti-vax channels
YouTube pulls ads on anti-vax channels

YouTube has removed money-generating advertisements from anti-vaccination conspiracy channels...

26 Feb 2019

'Palau Pledge' by Host/Havas Sydney, is the most creatively celebrated campaign of 2018. Image supplied.
Warc announces top 100 creative companies

Campaign Palau Pledge, agency BBDO New York, network BBDO Worldwide, holding company Omnicom Group, brand Burger King and advertiser Mars top the rankings and South Africa has placed ninth...

25 Feb 2019

Screengrab from [[https://www.youtube.com/watch?v=jQhfOgu3KCg&feature=youtu.be Youtube video].
South African entry wins best foreign film at The One Club's One Screen Film Festival

Bheki The Mbhaco Maker by FCB Africa, Johannesburg for South African Tourism was announced as the winner in the Foreign Film category at last night's seventh annual One Screen Short Film Festival...

14 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

Entry for 2019 Loeries now open!
Entry for 2019 Loeries now open!

The Loeries has announced that entry is now open for the 2019 Awards and has called for agencies, studios, brands and designers to tell better stories - stories that upend stereotypes, tear down racial divides, and embrace cultural differences...

6 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Social Media Week Lagos.
Discussions around future of media and social activism in Nigeria

Thousands to gather in Lagos, Nigeria, to discuss the future of media, technology and activism...

28 Jan 2019

Brett Morris, group CEO of FCB Africa.
#BizTrends2019: Creativity is the currency of the future

I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...

By Brett Morris 25 Jan 2019

(c) Maksim Kabakou -
Mobile adspend expected to top TV across key markets

Mobile is currently the second-largest ad medium and will overtake TV this year if current growth rates are maintained...

24 Jan 2019

Bogosi Motshegwa, founder/brand consultant, Thinkerneur.
#BizTrends2019: Ad agencies of the future are building new models

Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...

By Bogosi Motshegwa 21 Jan 2019

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 16 Jan 2019

Peter Khoury, Creative Circle chairperson and CCO of TBWA\Hunt\Lascaris Johannesburg.
#BizTrends2019: The rise of live communications and branded everything

When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...

By Peter Khoury 16 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

Sarah Waiswa, David Tshabalala, Jenny Ehlers, Fran Luckin, Nathan Reddy.
Five Africans selected for ADC Awards jury

Five creative leaders from Africa, which includes four South Africans, have been selected to serve as judges for the global ADC 98th Annual Awards...

10 Jan 2019

Take care when hitching customers' emotions to your brandwagon
Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

Cause-related marketing: Why we do it and where the value lies
Cause-related marketing: Why we do it and where the value lies

In a society such as ours, in such dynamic, developmental evolution, causes are the fuel that helps drive change. Citizen activism brings issues to the nation's attention, it informs our people, inspires progress and supports our government...

By Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media Africa

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

18 Dec 2018

Perfect pitch: Getting the brief right first
Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

2019 Content trends
2019 Content trends

Dale Ferreira from Sconetent shares his top content trends for 2019...

By Dale Ferreira 13 Dec 2018

Ryan McManus, regional chief creative officer for VML SA.
Ryan McManus on orchestrating experiences for connected brands

There are a number of South African stars in the VML stable. Most notably, with Tony Granger set to retire, a senior level shake-up means Jason Xenopoulos is now North America CCO, and CEO of VMLY&R New York, with Ryan McManus taking on the reins as regional chief creative officer for VML SA. Here, McManus lets us in on how he's set to steer the group as we head into 2019...

By Leigh Andrews 7 Dec 2018

Turner Upfront, South Africa.
Turner reveals content plans for Africa 2018/19

Turner's Upfront reveals brand new look, slate, and local partnerships for its African markets...

19 Nov 2018

2019 D&AD Awards open for entries
2019 D&AD Awards open for entries

The 2019 D&AD Awards are now open for entry, with eleven categories reimagined to highlight the best of the modern creative industries...

2 Nov 2018

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