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Loeries 2019

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Asha Ranchhod Patel, head of marketing at Google South Africa.
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 3 days ago

Work showcase: Kings choose their own labels
Work showcase: Kings choose their own labels

By encouraging self-expression, Budweiser's King's Stitch campaign created a movement that rippled across Nigeria, changing societal norms. Isobar's Nneoma Ohazurume tells us more...

Issued by Dentsu Aegis Network 15 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.
Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

Image source: Gallo/Getty.
New media is misrepresenting women in Africa: what feminists can do

So-called 'new media' emphasises gender norms and portrays women as sex objects, morally deficient, and vulnerable...

By Sharon Adetutu Omotoso 8 Aug 2019

Oje Ojeaga, CEO/CCO at Up in the Sky, Nigeria and Loeries 2019 Digital Communication juror.
#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Digital Communication juror Oje Ojeaga, also CEO/CCO at Up in the Sky, Nigeria...

By Leigh Andrews 2 Aug 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.
#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...

By Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.
Damon Stapleton on stepping up in new position, selecting creatives of the future

Former ECD of TBWA\Hunt\Lascaris, Damon Stapleton made his move to New Zealand eight years ago but he's stayed at the top of our radar with his excellent award-winning work and insightful industry commentary on his blog, Damon's Brain. Here's more on his impressive recent promotion and his advice to anyone looking to make a similar career leap across the ocean...

By Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.
#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR and OOH juror Lanre Adisa, also CEO/CCO of Noah's Ark Communications, Nigeria...

By Leigh Andrews 19 Jul 2019

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

An SA win at D&AD New Blood Awards
An SA win at D&AD New Blood Awards

D&AD has announced the winners of their 2019 New Blood Awards at a ceremony held in London, with Bernice Puleng Mosala of Vega School in Johannesburg winning a Yellow Pencil for her Rexona #MoveAgainstAnxiety campaign...

12 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018
Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

Spotlight on the 5050 by 2020 initiative and Phumzile Mlambo-Ngcuka's insights at the Women Deliver conference.
#FairnessFirst: Are we on track for 50/50 by 2020?

With gender equality more under the spotlight last year than ever before, many in the marketing and entertainment industry pledged '50/50 by 2020'. With just six months to go before 2020 is a reality and no longer a mythical spot in the future, are those goals on track? Phumzile Mlambo-Ngcuka, head of UN Women, shared insights at the recent Women Deliver conference...

By Leigh Andrews 8 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021
Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although, as the internet ad market matures, growth is projected to slow from 17% to 9% a year...

8 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Image supplied.
Ad Stars reveals 2019 shortlist with a SA finalist

Ad Stars has announced this year's finalists, including the King James Group from South Africa, who is in the running to win a Grand Prix, Gold, Silver, Bronze or Crystal trophy at the 2019 Ad Stars Awards on Saturday 24 August...

5 Jul 2019

Advertising can lead the charge on climate change. Here's how
Advertising can lead the charge on climate change. Here's how

The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...

By Andrew MacKenzie 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth
Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

Content is king but is it relevant to your audience?
Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

Dangote launches new campaign on CNN
Dangote launches new campaign on CNN

Dangote Industries shows its commitment to empowering Africa in new CNN campaign...

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

This year’s jury president is Fiona Rogers, chief operating officer of Magnum Photos. Image source: .
Epica Awards announces new website and ad campaign

The Epica Awards has announced a new advertising campaign from Hecho Studios Amsterdam and revealed its brand new website, designed by Lithuanian studio and former Epica winners Godspeed Branding...

24 Jun 2019

Jury for Global Young Guns 17 announced
Jury for Global Young Guns 17 announced

The One Club for Creativity has announced the jury for the Young Guns 17 program, celebrating international creative professionals age 30 or younger...

20 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon
Global Out of Home Media 'goes green' with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance...

Issued by Provantage Media Group 18 Jun 2019

Who will take home this year's Cannes Lions Glass: The Lion for Change awards?
#FairnessFirst: #CannesLions2019 roars for gender equality

The Cannes Lions International Festival of Creativity is officially underway, with awards being announced nightly from 17 to 21 June 2019. But keep your eyes peeled until the end, as The Glass Lion for Change, announced in the final ceremony of the week, is one of the most hotly contested awards - here's why we're hoping to see Caster Semenya and Phumzile Mlambo-Ngcuka shine...

By Leigh Andrews 17 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.
#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

By Leigh Andrews 13 Jun 2019

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