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Brian Wieser, global president, Business Intelligence, WPP.
The impact of Covid-19 on global advertising investment [report]

Brands cut $50bn from global adspend in wake of Covid-19, according to Warc's new report; Global Advertising Trends: The impact of Covid-19 on ad investment...

2 days ago

Covid-19 driving fundamental shifts in Africa's consumers
Covid-19 driving fundamental shifts in Africa's consumers

The Covid-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour...

3 days ago

#LockdownLessons: Companies putting the grit in integrity
#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by Bizcommunity.com 26 May 2020

Photo by Infralist on .
A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

By Jordan Rittenberry 21 May 2020

Not ready...? Get set, go!
Not ready...? Get set, go!

There's no set Africa 'recovery playbook'. Our experts at Kantar have curated a set of insights which will surely help one see opportunities that the Covid-19 crisis, as other common crises, bring to brands, businesses and society at large...

By Ndeye Diagne, Issued by Kantar 20 May 2020

Forrester forecasts $2.1tn in retail losses globally in 2020
Forrester forecasts $2.1tn in retail losses globally in 2020

Forrester predicts that due to the coronavirus, retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1tn...

7 May 2020

BrandZ Top 75 Most Valuable Global Retail Brands 2020
BrandZ Top 75 Most Valuable Global Retail Brands 2020

The latest report by WPP and Kantar, in conjunction with the World Retail Congress, the BrandZ Top 75 Most Valuable Global Retail Brands Ranking, drives home the retail sector's pivotal role in the global economy...

Issued by Kantar 4 May 2020

Image credit: freestocks on .
Covid-19 causes interest in Netflix to rise by 142%

Data gathered by Learnbonds.com indicates that global interest in streaming platform Netflix has risen by 142% over the last year due to the coronavirus pandemic...

9 Apr 2020

Joe Stubbs, Interbrand. Image supplied.
Key learnings behind the winning work from the Warc Rankings

Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100...

8 Apr 2020

Credit: Hanson Lu on .
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Nielsen has found that global consumers are adapting their purchase behaviour to cope with the rapidly evolving situation we find ourselves in during the Covid-19 pandemic...

26 Mar 2020

What people really get up to in self-isolation
What people really get up to in self-isolation

We used enhanced visual analytics to take a look at trends from social media, and get a better view of how people are responding to COVID-19...

By Izzy Pugh, Issued by Kantar 25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024
Global e-retail transaction values to exceed $4tn by 2024

E-retail transaction values will reach $4.8tn by 2024, up from $3.3 trillion in 2020, according to a new report from Juniper Research...

24 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

By Leigh Andrews, Issued by Kantar 12 Mar 2020

Image source: Gallo/Getty Images.
Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV...

27 Feb 2020

How digital online research achieves superlative levels of insight
How digital online research achieves superlative levels of insight

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods. Bev Tigar, Lead Business Development Consultant, Africa, of Borderless Access elaborates on some of these...

Issued by Borderless Access 13 Feb 2020

Sports sponsorship market to record strongest growth [report]
Sports sponsorship market to record strongest growth [report]

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

Image source: Gallo/Getty Images.
Marketers anticipate greater privacy regulation in 2020 [report]

Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor
Top 10 global consumer trends for 2020 - Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report identifies the most impactful trends driving consumer behavior, values and habits in the year ahead...

14 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

Image supplied.
The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty Images.
Mobile games generates $49bn in revenue in 2019

In 2019, the mobile gaming industry generated around 60% of the worldwide video games revenue...

31 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Image source: Gallo/Getty.
Africa's greatest asset is its youth

Fostering jobs, entrepreneurship, and capacity development for African youth: the time for disruption is now...

By Hanan Morsy 13 Dec 2019

Winners announced in African Persons of the Year
Winners announced in African Persons of the Year

The African Leadership magazine Persons of the Year Awards committee has unveiled the winners for different categories, with Egyptian President Abdel Fattah el-Sisi emerging as the African Political Leader of the Year 2019; and African of the Year 2019, awarded to Dr Akinwumi Adesina...

13 Dec 2019

These five trends will change business in Africa in 2020
These five trends will change business in Africa in 2020

With the World Bank forecasting economic growth in sub Saharan Africa at 3.6% for 2019-20, some of the world's fastest-growing economies are in Africa...

By Pieter Bensch 12 Dec 2019

Image source: Gallo/Getty.
Experts meet to validate AfCFTA Business Index

The aim of the Africa Continental Free Trade Area (AfCFTA) index is to provide an assessment of the extent to which businesses across Africa find trading across borders in Africa challenging, and to identify the main barriers to trade...

11 Dec 2019

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