Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...
25 Jan 2019
Nigeria's latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four-point decline to 118, while Ghana's CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa...
Nielsen 7 Dec 2018
Turner Africa has appointed Greenworld Communications as its media sales representative for key TV channels in Nigeria...
17 Oct 2018
Sales heavyweight Gareth Thomas will be heading up the EMEA region for OnePlace as regional vice president of sales to spearhead growth plans...
3 Sep 2018
The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...
14 Jun 2018
In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...
Wynand Smit 14 Jun 2018
CNN has appointed an EMEA content sales lead to work with broadcast and digital partners...
29 Jan 2018
The role of the media sales professional is changing rapidly...
31 May 2016
The MoboFree technological platform is reportedly making buying and selling online easy for all African users - not only via PCs and smartphones, but also via older/feature phones.
18 Aug 2014
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.
2 Jul 2013
AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.
14 Jun 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
Deutsche Messe, a global active trade fair company, is expanding its international sales network and now has representation throughout the region of sub-Saharan Africa.
10 Jul 2012
Oresti Patricios, CEO of Ornico urges local markets not to be blinded by the US hype, but to remember that Africa should feature foremost as a source of the local industry's inspiration, research and advertising insights.
3 Apr 2012
According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media.
29 Mar 2012
In the Federal High Court of Nigeria, the honorable Justice Shuaib, handed down judgment in the matter between Econet Wireless Ltd (EWL) vs. Bharti Airtel Nigeria Limited. Bharti Airtel has since issued a statement to the media.
30 Jan 2012
In an important process which started three years ago, the first round of negotiations to establish a free trade area (FTA) covering 27 countries in Southern and East Africa will kick off on Thursday, 8 December 2011, in Nairobi. This promises to be an important instrument for the future of trade and industrialisation in Africa.
7 Dec 2011
Cadbury Nigeria Plc (CADBURY), a manufacturer of drinks and food products, forecast a 60% increase in net income to 339.2 million naira (US$2 million) for the first quarter.
Vincent Nwanma 7 Dec 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
Spinlet, a San Francisco-based company dedicated to meeting the needs of music lovers and artists allowing them to buy, listen, share, and manage music within a user-friendly mobile platform, will debut their technology at AfricaCom 2011, which takes place from Wednesday 9 November until Thursday 10 November 2011 at the Cape Town International Convention Centre, South Africa.
8 Nov 2011