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#CannesLions2020: First speakers and sessions announced

The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...

3 days ago

#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio
#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio

This week, we go behind the selfie with professor Doug De Villiers, Deloitte Consulting's Africa advertising, marketing and commerce leader, as well as #NedbankIMC2020 speaker...

By Leigh Andrews 3 days ago

How digital online research achieves superlative levels of insight
How digital online research achieves superlative levels of insight

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods. Bev Tigar, Lead Business Development Consultant, Africa, of Borderless Access elaborates on some of these...

Issued by Borderless Access 13 Feb 2020

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New research: Face-to-face meetings most effective for business success

The new study, conducted by Talk2 Media & Events, surveyed over 200 buyers and exhibitors from across the Asia Pacific region looking at industry challenges and the most valued attributes...

10 Feb 2020

Image source: Gallo/Getty Images.
Marketers anticipate greater privacy regulation in 2020 [report]

Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

27 Jan 2020

Grand Prix winning campaign; Fox Cricket.
Effective Use of Tech winners announced for Warc Media Awards 2019

Warc has announced a total of eight winners - one Grand Prix, two Golds, two Silvers and three Bronzes - have been awarded in the Effective Use of Tech category...

22 Jan 2020

Sarah Owen, senior editor, WGSN. Image supplied.
Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in Africa

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

By Alain Dos Santos 10 Jan 2020

Image supplied.
The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

Image source: Gallo/Getty Images.
Social media trends for 2020

Tito Ribeiro shares some of the digital marketing trends he thinks will stand out in 2020...

By Tito Ribeiro 31 Dec 2019

Anita de Werd.
Teaching trade: the importance of empowering the female entrepreneur

Maersk has developed a partnership with She-Trade, an initiative from the International Trade Centre, which aims to connect three million women entrepreneurs to the global markets by 2021...

By Louise Burgers 17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Image source: Gallo/Getty.
Experts meet to validate AfCFTA Business Index

The aim of the Africa Continental Free Trade Area (AfCFTA) index is to provide an assessment of the extent to which businesses across Africa find trading across borders in Africa challenging, and to identify the main barriers to trade...

11 Dec 2019

If you're an entrepreneur, storytelling matters
If you're an entrepreneur, storytelling matters

Every night, as part of the ritual of putting my two little sons to bed, I have to tell them a story...

By Dov Girnun 5 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

Credit: Kasi.
Tanzania consumer confidence drops to its lowest in 2019

KASI consumer confidence (KASI CCI) moved slightly in October; the index dropped 1 point to +3. There was minor movement in individual index scores. Tanzania's consumer sentiment experienced the most significant movement dropping 17 points from +2 to -15. Consumer sentiment in Nigeria is still the highest and most upbeat; while Ghana continues to underperform with the lowest CCI at -33.

4 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...

By mike broom 3 Dec 2019

Effective means for economic zones development in Africa
Effective means for economic zones development in Africa

The 4th Annual Meeting of the African Economic Zones, organised by the Africa Free Zones Organisation (AFZO) at the African Union Headquarter in Addis Ababa, Ethiopia, focused on industrialisation...

28 Nov 2019

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The path to sustainable structural transformation in Africa

Sharm El Sheikh in Egypt lays the red carpet for the 14th Edition of the African Economic Conference...

22 Nov 2019

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SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

Courtesy of TIFF. Image source: .
Clio Entertainment Awards 2019: Winners announced!

Hosted by Craig Robinson, the Clio Entertainment Awards recognised the best entertainment marketing campaigns for 2019...

22 Nov 2019

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 21 Nov 2019

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DHL Express launches live chat to enhance customer experience

"Customers benefit from quicker response times and by interacting with the company with the channels that are most convenient to them. "The deployment of MCT is a great step towards our goal of continuously improving our customers' experience."

20 Nov 2019

Boomplay and Sony partner on Africa content
Boomplay and Sony partner on Africa content

Boomplay and Sony Music Entertainment are set to expand their footprint in Africa with new partnership...

19 Nov 2019

Africa has the potential to be an economic powerhouse
Africa has the potential to be an economic powerhouse

Both North-South and South-South cooperation in Africa is vital as a critical part of Africa's development...

18 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"
#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

By Leigh Andrews 15 Nov 2019

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presenting the final keynote session of the second day of AfricaCom 2019.
#AfricaCom: Why "African time" is now for African storytelling, by Africans

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presented the final keynote session of the second day of AfricaCom 2019. As "a South African who lives and breathes the African dream," she explains why they're retelling possibly the greatest African story of all time, with global appeal...

By Leigh Andrews 14 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.
African countries can't industrialise? Yes, they can

Narratives are essential... And if there is a narrative where getting it right or wrong matters hugely, it is the narrative about Africa's industrial development...

By Wim Naudé 13 Nov 2019

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