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#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 2 days ago

Advertising Week Africa postpones mega-event
Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed...

2 days ago

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 3 days ago

CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.
Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

Image credit: Jason Leung on Unsplash.
Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true?

By Manqoba Zondi 12 Sep 2019

Andrew Human to leave the Loeries
Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...

Issued by Loeries 11 Sep 2019

Nonye Mpho Omotola, Managing Director, Africa Communications Media Group.
Forging an era of collaboration between Nigeria and South Africa

There are benefits to the two nations of Nigeria and South Africa coming together and working towards shared common goals...

By Nonye Mpho Omotola 11 Sep 2019

AFRIMA condemns xenophobia in Africa
AFRIMA condemns xenophobia in Africa

AFRIMA says lack of education, preventable diseases, and extreme poverty are the enemies of Africa and calls for peace in the wake of an upsurge of xenophobic violence in South Africa...

9 Sep 2019

Image credit: Alex on Unsplash.
Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

Image source: Gallo/Getty.
'Africans can do business with the UN'

What must businesses in Africa do to win tenders from the UN? Are there opportunities for African women entrepreneurs?

By Kingsley Ighobor 2 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

The Next Brand Ambassador judges (L-R), Odette van der Haar, Nandi Madida and Sylvester Chauke. Image supplied.
Publicis Africa appoints pioneer Odette van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will be joining the agency as MD, strengthening the management team and building on the group's recent growth and successes...

29 Aug 2019

Image credit: Zoe Holling on Unsplash.
Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

Image credit: Clay Banks on Unsplash.
PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

By Linda Hassall 26 Aug 2019

Andrea Opoku, director and Africa ambassador for Women in Marketing.
#FairnessFirst: The power of women in influencer marketing

One of the highlights of last year's Loeries Masterclasses was the Women in Marketing (WIM) Africa launch event. Here Andrea Opoku, director and Africa ambassador for Women in Marketing, shares growth since then as well as the context of this year's WIM Africa event on the power of women in influencer marketing, with some interesting global insights...

By Leigh Andrews 26 Aug 2019

Alistair King, newest addition to the Loeries Hall of Fame.
#Loeries2019: Hall of Famer Alistair King on the industry's current seismic shift towards a more inclusive creative future

This year's Loeries Hall of Fame inductee is... Alistair King, founding creative partner of King James Group!

By Leigh Andrews 24 Aug 2019

Vera Songwe.
Africa's free trade area: the journey begins

With a combined market of over 1.2 billion people and a GDP of $2.5 trillion, AfCFTA could potentially make Africa the largest free trade area in the world. Vera Songwe, the Executive Secretary of the UN Economic Commission for Africa explains what's next...

23 Aug 2019

Piwe Motshegoa, head of sales: general entertainment at DStv media sales. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks

Piwe Motshegoa, head of sales: general entertainment at DStv media sales, kicked off the DStv Seminar of Creativity - a highlight of Loeries Creative Week as the industry gets ready for the annual award nights - with a reminder that Africans hold all the storytelling magic they need...

By Leigh Andrews 23 Aug 2019

Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, addressing the DStv Seminar of Creativity. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Check the stereotypes in your creativity

Things got off to a reflective note at the 2019 DStv Seminar of Creativity with a reminder to join the UN Women's Unstereotype Alliance, as the stereotypes stop with you...

By Leigh Andrews 23 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.
#Loeries2019: What do CMOs really want from their agency?

One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want...

By Leigh Andrews 23 Aug 2019

Uzoma Ukah,
The rise and rise of 'Wakanda' marketing

With Black Panther came a new kind of storytelling: one that celebrated cultural backgrounds and strengths...

By Uzoma Ukah 22 Aug 2019

Image credit: Erik Witsoe on Unsplash.
Global cinema advertising is second-fastest growing ad medium of 2019

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

22 Aug 2019

Advertising Week reveals speaker line-up
Advertising Week reveals speaker line-up

Global thought leaders coming to Johannesburg for inaugural Advertising Week Africa...

21 Aug 2019

Kabelo Binns is group MD of FCB Wired and Hotwire PRC, Botswana.
Why 9:41 am means something

How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?

By Kabelo Binns 20 Aug 2019

Mandi Fine, CEO of F/NE Group Global.
#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Mandi Fine is CEO of F/NE Group Global, which turns 20 years old this August. Here, Fine explains how specific data science and storytelling skills are transforming marketing and communications, as well as future trends to embrace in any industry...

By Leigh Andrews 20 Aug 2019

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

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