Covid-19
Loeries 2020 moves to Johannesburg with an expanded format
The Loeries, Africa and the Middle East's most prestigious accolade for the brand communication industry, is moving to Constitutional Hill, Johannesburg after five years in Durban...
#BestofBiz 2019: Marketing & Media
We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...
#BestofBiz 2019: Marketing & Media Africa
We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...
Andrew Human to leave the Loeries
CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...
#Loeries2019: ALL THE WINNERS!
The full list of winners for the 41st Annual Loerie Awards, which concluded on Saturday, 24 August 2018 at the Durban ICC, have been announced. Congratulations to all!...
#Loeries2019: Hall of Famer Alistair King on the industry's current seismic shift towards a more inclusive creative future
This year's Loeries Hall of Fame inductee is... Alistair King, founding creative partner of King James Group!
Leigh Andrews 24 Aug 2019
#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!
Andrea Quaye, vice president of marketing at Anheuser-Busch InBev, has been awarded the Marketing Leadership and Innovation Award for 2019...
Juanita Pienaar 23 Aug 2019
#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks
Piwe Motshegoa, head of sales: general entertainment at DStv media sales, kicked off the DStv Seminar of Creativity - a highlight of Loeries Creative Week as the industry gets ready for the annual award nights - with a reminder that Africans hold all the storytelling magic they need...
Leigh Andrews 23 Aug 2019
#Loeries2019: Check the stereotypes in your creativity
Things got off to a reflective note at the 2019 DStv Seminar of Creativity with a reminder to join the UN Women's Unstereotype Alliance, as the stereotypes stop with you...
Leigh Andrews 23 Aug 2019
#Loeries2019: Our responsibility of better representation in advertising, media
The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...
Leigh Andrews 23 Aug 2019
#Loeries2019: What do CMOs really want from their agency?
One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want...
Leigh Andrews 23 Aug 2019
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness
The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...
Leigh Andrews 16 Aug 2019
#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga
I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Digital Communication juror Oje Ojeaga, also CEO/CCO at Up in the Sky, Nigeria...
Leigh Andrews 2 Aug 2019
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb
With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...
Leigh Andrews 26 Jul 2019
#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa
With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR and OOH juror Lanre Adisa, also CEO/CCO of Noah's Ark Communications, Nigeria...
Leigh Andrews 19 Jul 2019
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed
With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...
Leigh Andrews 5 Jul 2019
#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel
With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...
Leigh Andrews 28 Jun 2019
#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen
I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...
Leigh Andrews 10 May 2019
#AfricaMonth: Advertising's shift beyond 'selling stuff' to tell better regional stories
In our annual #AfricaMonth catch-up, Loeries CEO Andrew Human explains why Loeries 2019 judges are briefed to look for local relevance, and the rising importance of brand humanity and problem-solving in creativity, against the continued shift away from merely punting the client product or service...
Leigh Andrews 3 May 2019
#Loeries2019: Mama Creative explains why it's on all of us to tell better stories
You've probably already noticed this year's striking Loeries campaign in your social media feeds and daily industry reads. But this year's campaign is a little different from those of previous years. Here's how Mama Creative hopes Loeries 2019 will inspire us all to tell better stories...
Leigh Andrews 26 Apr 2019
Entry for 2019 Loeries now open!
The Loeries has announced that entry is now open for the 2019 Awards and has called for agencies, studios, brands and designers to tell better stories - stories that upend stereotypes, tear down racial divides, and embrace cultural differences...
The Loeries 2018 Official Rankings are out!
The Loeries has released its annual Official Rankings which provide a comprehensive overview of the performance across the advertising and brand communications industry throughout Africa and the Middle East...
#Loeries2018: ALL THE WINNERS!
The full list of winners for the 40th Annual Loerie Awards, which concluded on Saturday, 18 August 2018 at the Durban ICC, have been announced. Congratulations to all...
#Loeries2018: Marketing Leadership and Innovation winner, Doug Place!
Doug Place, CMO at Nando's, is the well-deserved recipient of this year's Loeries Marketing Leadership and Innovation Award. He says the only thing to fear is being mediocre...
Leigh Andrews 17 Aug 2018
#Loeries2018: Welcome to the hypermarket
The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...
Angie White 17 Aug 2018
#Loeries2018: How brands with purpose unlock true business value
There's no denying purpose-led marketing is a hot topic at the moment, here's how your business can strive towards shared value...
Leigh Andrews 16 Aug 2018
Meet Mzamo Masito - Chief Marketing Officer, Google Africa and DStv Seminar of Creativity speaker
Catch Mzamo Masito, Chief Marketing Officer for Google Africa, at the DStv Seminar of Creativity on Friday, 17 August...
"The world needs creativity now, more than ever" - Chris Garbutt
I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...
Leigh Andrews 17 Jul 2018
#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla
Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...
Leigh Andrews 6 Jul 2018
"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury
I caught up with Pete Khoury of TBWA\Hunt\Lascaris and the Creative Circle, for his views on why brands should get ahead of a problem that matters to consumers...
Leigh Andrews 29 Jun 2018
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