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Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
"Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon
Global Out of Home Media 'goes green' with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance...

Issued by Provantage Media Group 18 Jun 2019

Taking it outside
Taking it outside

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 16 May 2019

Fepe International is now World Out of Home Organization
Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia

Primedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola...

Issued by Primedia Outdoor 23 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

Global Out of Home Media appoints Marcell Entres to head up Ghana operation
Global Out of Home Media appoints Marcell Entres to head up Ghana operation

Global Out of Home Media - a division of the Provantage Media Group - has appointed experienced industry professional Marcell Entres as the new general manager of its Ghana operation...

Issued by Provantage Media Group 18 Feb 2019

Lagos, Nigeria. Source: JCDecaux Nigeria.
JCDecaux set to transform Nigerian OOH

JCDecaux enters the Nigerian OOH market in partnership with local investment firm Grace Lake Partners...

21 Nov 2018

Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network
Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

Global Out of Home Media (Global), one of the largest African out-of-home media owners, recently undertook a major refurbishment exercise of its holding in Abuja...

Issued by Provantage Media Group 20 Nov 2018

Alliance Media Mozambique awarded for excellence in OOH
Alliance Media Mozambique awarded for excellence in OOH

Recently Alliance Media Mozambique was awarded the PMR (Professional Management Review) Golden Arrow Award at a ceremony at the Radisson Blu Hotel in Maputo, Mozambique...

Issued by Alliance Media 17 Jul 2018

Alliance Media's iconic OOH site makes national TV
Alliance Media's iconic OOH site makes national TV

Alliance Media in partnership with Coca-Cola, has created an iconic and innovative OOH billboard site by projecting onto the well-known Cham Towers building in Kampala, Uganda...

Issued by Alliance Media 24 Apr 2018

Alliance Media all-women power team wins best OOH company in Botswana
Alliance Media all-women power team wins best OOH company in Botswana

Alliance Media's all-women team was awarded the Diamond Award at the PMR (Professional Management Review) Awards at the end of February 2018...

Issued by Alliance Media 4 Apr 2018

Diana Mtombeni.
Key appointments at JCDecaux Africa

JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands...

1 Feb 2018

#PAMRO2017 OOH measurement solutions being rolled out in Africa
#PAMRO2017 OOH measurement solutions being rolled out in Africa

Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...

By Louise Marsland 31 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker
Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Video wall at Ikeja City Mall
Mall culture continues to take off in Nigeria

The world class Ikeja City Mall leads the way as mall culture takes off in Nigeria...

By Johan Haupt 13 Sep 2016

Buying billboards in Lagos and other tales
Buying billboards in Lagos and other tales

Johan Haupt of Primedia's Out of Home Africa division, sets out to answer the perennial question: "How many billboards do I need?"...

By Johan Haupt 1 Aug 2016

Posterscope brings future of OOH media to Nigeria
Posterscope brings future of OOH media to Nigeria

Posterscope, an out-of-home communication agency, has formally launched an office in Nigeria. Nigeria is the 32nd market globally that Posterscope is venturing into...

24 Jul 2015

Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN
Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

The total amount of outdoor advertising spend in Nigeria dropped to N20.5bn in 2014 from the N23.3bn it achieved in 2013 representing a N3.2bn decline.

By Chris Agabi 30 Jun 2015

Digitally bright future for outdoor
Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015

Better days ahead for Nigeria's outdoor ad industry
Better days ahead for Nigeria's outdoor ad industry

The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...

By Clarkson Eberu 16 Jul 2014

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013

Vodacom Nigeria 'invites' interaction with a PocketMedia Changer
Vodacom Nigeria 'invites' interaction with a PocketMedia Changer

Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions.

23 May 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

Alliance Media dominates in Burundi
Alliance Media dominates in Burundi

Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.

Issued by Alliance Media 12 Dec 2012

Primedia Nigeria wins award
Primedia Nigeria wins award

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.

28 Nov 2012

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