JCDecaux enters the Nigerian OOH market in partnership with local investment firm Grace Lake Partners...
21 Nov 2018
Global Out of Home Media (Global), one of the largest African out-of-home media owners, recently undertook a major refurbishment exercise of its holding in Abuja...
Provantage Media Group 20 Nov 2018
Recently Alliance Media Mozambique was awarded the PMR (Professional Management Review) Golden Arrow Award at a ceremony at the Radisson Blu Hotel in Maputo, Mozambique...
Alliance Media 17 Jul 2018
Alliance Media in partnership with Coca-Cola, has created an iconic and innovative OOH billboard site by projecting onto the well-known Cham Towers building in Kampala, Uganda...
Alliance Media 24 Apr 2018
Alliance Media's all-women team was awarded the Diamond Award at the PMR (Professional Management Review) Awards at the end of February 2018...
Alliance Media 4 Apr 2018
JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands...
1 Feb 2018
Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
Louise Marsland 31 Aug 2017
How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...
6 Jul 2017
Posterscope, an out-of-home communication agency, has formally launched an office in Nigeria. Nigeria is the 32nd market globally that Posterscope is venturing into...
24 Jul 2015
The total amount of outdoor advertising spend in Nigeria dropped to N20.5bn in 2014 from the N23.3bn it achieved in 2013 representing a N3.2bn decline.
Chris Agabi 30 Jun 2015
Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...
11 Feb 2015
The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...
Clarkson Eberu 16 Jul 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013
Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions.
23 May 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
28 Nov 2012
19 Oct 2012
Lagos State Signage and Advertisement Agency, reportedly Nigeria's first structured outdoor media regulator, is set to introduce Skype video as part of steps to improve customer engagement and delivery of its services to stakeholders.
26 Sep 2012
MTN Nigeria recently appointed Z-Card to design and produce a 'MTN Quick Tips' guide about its products and services to bridge the communication gap for its consumers.
20 Sep 2012
TMKG Media Audit, Nigeria's specialist in out-of-home and outdoor media monitoring has launched Postartrack, a web-based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays.
24 Aug 2012
Nigerian Deluxe Colour Productions has partnered with Primedia Out Of Home Nigeria which will provide an investment in the country and its people. The media owner has been chosen by Deluxe because of the company's pedigree, experience and expertise.
25 Jul 2012
Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.
23 Apr 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
The South African memorial service for the late Alan McClarty, who died from complications caused by cerebral malaria beginning of November 2011, will be held this Wednesday evening, 16 November, at the offices of Primedia Unlimited in Sandton, Johannesburg.
TMKG, a specialist out of home media audit company in Nigeria, has won an award for the most outstanding media monitoring company in the outdoor media sector of the advertising industry at the annual 'Brand As King' Awards for its work on Billboard Magazine.
29 Aug 2011