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#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 2 days ago

Pentawards 2019 honours best in global packaging design
Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

3 days ago

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 3 days ago

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

Andrew Human to leave the Loeries
Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...

Issued by Loeries 11 Sep 2019

Nonye Mpho Omotola, Managing Director, Africa Communications Media Group.
Forging an era of collaboration between Nigeria and South Africa

There are benefits to the two nations of Nigeria and South Africa coming together and working towards shared common goals...

By Nonye Mpho Omotola 11 Sep 2019

AFRIMA condemns xenophobia in Africa
AFRIMA condemns xenophobia in Africa

AFRIMA says lack of education, preventable diseases, and extreme poverty are the enemies of Africa and calls for peace in the wake of an upsurge of xenophobic violence in South Africa...

9 Sep 2019

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands
Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

The combined value of the brands in the BrandZ Top 30 Most Valuable South African Brands ranking, released today by WPP and Kantar and now in its second year, is $37.14bn...

Issued by Kantar 5 Sep 2019

Image courtesy of Fotolighthouse.
Western media, Chinese media... where is African media?

African communication professionals have started a movement to rebrand the continent....

By Zubeida Jaffer 30 Aug 2019

The Next Brand Ambassador judges (L-R), Odette van der Haar, Nandi Madida and Sylvester Chauke. Image supplied.
Publicis Africa appoints pioneer Odette van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will be joining the agency as MD, strengthening the management team and building on the group's recent growth and successes...

29 Aug 2019

Alistair King, newest addition to the Loeries Hall of Fame.
#Loeries2019: Hall of Famer Alistair King on the industry's current seismic shift towards a more inclusive creative future

This year's Loeries Hall of Fame inductee is... Alistair King, founding creative partner of King James Group!

By Leigh Andrews 24 Aug 2019

Piwe Motshegoa, head of sales: general entertainment at DStv media sales. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks

Piwe Motshegoa, head of sales: general entertainment at DStv media sales, kicked off the DStv Seminar of Creativity - a highlight of Loeries Creative Week as the industry gets ready for the annual award nights - with a reminder that Africans hold all the storytelling magic they need...

By Leigh Andrews 23 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.
#Loeries2019: What do CMOs really want from their agency?

One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want...

By Leigh Andrews 23 Aug 2019

Kabelo Binns is group MD of FCB Wired and Hotwire PRC, Botswana.
Why 9:41 am means something

How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?

By Kabelo Binns 20 Aug 2019

BBC focuses on branded services in Africa
BBC focuses on branded services in Africa

BBC Studios appoints Pierre Cloete as commercial director for branded services, Sub-Saharan Africa...

19 Aug 2019

Asha Ranchhod Patel, head of marketing at Google South Africa.
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 16 Aug 2019

Image source: Gallo/Getty.
Fox Sports Africa rebrands as ESPN

The Walt Disney Company Africa will be rebranding the FOX Sports channels in Africa to ESPN...

8 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Personal brand leads organisational brand
Personal brand leads organisational brand

There's a lot of emphasis on personal brand these days, which is not surprising given the power of social media networking...

By Johnny Johnson 30 Jul 2019

New brand for SA-Nigeria Business Chamber
New brand for SA-Nigeria Business Chamber

The South Africa-Nigeria Business Chamber has rebranded from the SA-Nigeria Chamber of Commerce, with a new strategy and look and feel...

29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...

By Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.
Damon Stapleton on stepping up in new position, selecting creatives of the future

Former ECD of TBWA\Hunt\Lascaris, Damon Stapleton made his move to New Zealand eight years ago but he's stayed at the top of our radar with his excellent award-winning work and insightful industry commentary on his blog, Damon's Brain. Here's more on his impressive recent promotion and his advice to anyone looking to make a similar career leap across the ocean...

By Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

Chijioke Dozie, Carbon CEO and co-founder.
#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Paylater rebranded to Carbon to become a digital financial services platform, going "beyond banking", says CEO Chijioke Dozie...

By Louise Marsland 19 Jul 2019

Sports as a business and a brand in Africa
Sports as a business and a brand in Africa

Fans are choosing not to watch live football events, and instead are opting in increasing numbers for the 'intimacy' of their crystal clear digital flat TV screens, or not all, as recent attendances at AFCON showed...

By Dr Victor Oladokun 17 Jul 2019

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018
Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

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