#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience.

By Leigh Andrews 2 days ago

Advertising Week Africa postpones mega-event
Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed. The date change comes after a joint decision by the event's Africa-based Advisory Council and other local and international stakeholders, following unrest in South Africa and the resulting reprisal attacks across several African countries.

2 days ago

Image credit: Nike.
Nike wins Emmy for Colin Kaepernick ad

#NEWSWATCH: Nike has won the Emmy for outstanding commercial at the 2019 Creative Arts Emmy Awards.

3 days ago

Pentawards 2019 honours best in global packaging design
Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London.

3 days ago

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success.

By Leigh Andrews 3 days ago

CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies.

By Danette Breitenbach 13 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The latest UCT Marketing Institute research study into South Africa's most influential consumer base - the affluent 'Upper Middle Class', is one of the most important for marketers in the last few years as it shows dramatic shifts in consumption habits and consumer values.

By Louise Marsland 13 Sep 2019

Eritrean President Isaias Afewerki and Ethiopian Prime Minister Abiy Ahmed during a ceremony marking the reopening of the Eritrean Embassy in Addis Ababa, Ethiopia, on July 16, 2018. A recent thawing of relations between the two countries did not lead to improved conditions for the media in Eritrea. Credit: CPJ/Reuters/Tiksa Negeri.
10 most censored countries

Repressive governments use sophisticated digital censorship and surveillance alongside more traditional methods to silence independent media.

13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.
Relationship management: Don't draw the 'divorce card' too quickly

There's much to be said for long-term relationships between marketers and their creative and media agencies.

By Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

At the beginning of this year, trend forecaster WGSN released its 2019 report on brands and marketing. Touching on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'.

By Lynette Botha 13 Sep 2019

Image source: Gallo/Getty.
Digital technologies are transforming African businesses

Digital technology has created new opportunities for businesses in sub-Saharan Africa to compete on a more equal footing. However, these businesses have yet to enjoy the full benefits because of a difficult operating environment.

By Elvira Bolat and Nasiru Taura 13 Sep 2019

All the 2019 African Digital Media Awards winners
All the 2019 African Digital Media Awards winners

Winners of the 2019 African Digital Media Awards have been announced in Johannesburg, South Africa. The awards took place on the first day of the two-day Digital Media Africa conference hosted by WAN-IFRA.

12 Sep 2019

Image credit: Jason Leung on Unsplash.
Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true? Is it because of the whole "a picture speaks a thousand words" malarkey?

By Manqoba Zondi 12 Sep 2019