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The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought.
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Transformation in the media industry needs a 'Transformation'What unhealthy prejudices and biases walk through the corridors of your media agency? 17 Nov 2021 Read more

SA research - It's time for collaborationMany will remember 2013 as the start of the collapse of single source data in South Africa. We watched with disbelief the collapse of single source data and the demise of Saarf (SA Advertising Research Foundation) which allowed all stakeholders to shape, via voting rights, the media and brand research that the industry was dependent on and traded with. SA was the envy of many countries where they had to rely on multiple sources and surveys to be able to create and execute a media strategy and track brand and competitor growth. No one was under any pretence that there weren't fault lines with the Amps (All Media & Products Survey), Rams (Radio Audience Measurement Survey) & Tams (Television Audience Measurement Survey) surveys and data. It was known that they needed modification and improvement. There was also frustration for the end users where a target market created using Amps data could not be replicated in Rams and Tams due to differing demographic structures. Life was therefore not a bed of roses, but for marketers and agencies there was the reassurance of having access to regularly updated research at no direct subscription cost. In addition, together with the media owners, marketers and agencies had a seat at the table in terms of controlling and contributing to what the research looked like and how it was conducted. 25 Oct 2021 Read more

Beyond consumer shifts - Positive trends in the way media agencies do businessEvery single industry has seen fundamental shifts over the last 18 months and the media industry in South Africa is no different. 13 Oct 2021 Read more

Picking a future in media: An AMF webinarThe Advertising and Media Forum - AMF - has partnered up with prominent voices in the advertising, marketing, and media industries to host a webinar on 12 August 2021 aimed at shining a line of the pivotal role of media buyers, planners, and strategists. 30 Jul 2021 Read more

Is the media industry retaining talentThe driving force in the media industry is talent. Human capital, the maverick streak, quirkiness, team spirit and chutzpah are the fuel that drives the industry. 12 Jul 2021 Read more


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www.amf.org.za