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How to align your brand with purpose-driven consumersToday's discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment1. When values don't align, customers will shift quickly and are not afraid to permanently boycott brands because of their stance on issues2. 3 Nov 2021 Read more

5 trends driving e-learning engagementEffective e-learning relies largely on engagement. What is it that a specific piece of content needs to ensure that people will engage with it? How do you incentivise learners to keep coming back to explore other pieces of content? What's the most effective and rewarding way to get them to learn what you, as a business, need them to know to meet your goals and objectives? 2 Nov 2021 Read more

How to get bottom line benefit from skills investmentsTo get the best return on investment for their learning initiatives, businesses need to take the same approach they would to any other element of their operations. This, says G&G Advocacy's CEO, Michael Gullan, means starting with a clearly-defined strategy and objectives. 2 Nov 2021 Read more

How Covid changed e-learning for good (and forever)E-learning has changed and there's no going back to the way it was. Covid arrived and new technology, such as Zoom, Meets and Teams came to the fore, however not many businesses were ready to take their learning and training online as fast as their other operations and are now losing their competitive advantage as they grapple with how to upskill and develop employees across all skillsets. 2 Nov 2021 Read more

3-step marketing toolkit for regulated industriesMarketing professionals have always been creative problem solvers, and these skills need to be ramped up when operating in regulated industries such as pharmaceuticals, healthcare, finance, insurance and hospitality. 6 Oct 2021 Read more


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