The perfect match: Isuzu announces Kgothatso 'KG' Montjane as its new brand ambassadorIsuzu Motors South Africa is excited to announce one of South Africa's most accomplished athletes, Kgothatso 'KG' Montjane, as its new brand ambassador. 19 Nov 2021 Read more >>

Africa and Europe's biggest business heavy hitters set to gather in Johannesburg for 'Southern Africa Europe CEO Dialogue'Some of Africa and Europe's biggest blue chip business leaders will convene in Johannesburg this month to unlock economic opportunities in high-growth sectors at the 8th edition of the high-powered 'Southern Africa Europe CEO Dialogue'. 11 Nov 2021 Read more >>

Mandela Remembrance Walk and Run open to the world again this yearJOHANNESBURG - As an increasingly vaccinated world starts fighting its way back to a semblance of normality, it's almost time again for the eagerly-anticipated annual Mandela Remembrance Walk and Run (MRWR), taking place this year on Sunday 5 December 2021. 27 Oct 2021 Read more >>

Big boost for KG Montjane as Macsteel donates custom wheelchairThe aspirations of the South African internationally-ranked wheelchair player, Kgothatso 'KG' Montjane, received a further boost with the handover of a custom-made wheelchair courtesy of African leading steel manufacturer and supplier Macsteel. 23 Feb 2021 Read more >>

Tennis Paralympian Kgothatso Montjane named Discovery Vitality AmbassadorDiscovery is proud to announce Paralympian Kgothatso 'KG' Montjane as a Discovery Vitality Ambassador. Montjane - the first black South African woman to ever compete at Wimbledon - is a sterling example of physical fitness, mental resilience, and courage. She is currently ranked first in her field in Africa, and sixth in the world. 10 Feb 2021 Read more >>

The Nelson Mandela Foundation and enter into merchandise partnership for Mandela Remembrance Walk and RunThe Nelson Mandela Foundation (NMF) has partnered with South Africa's leading online retailer,, to make the foundation's merchandise for the Mandela Remembrance Walk and Run (MRWR) event available directly to South Africans' doorsteps. 1 Dec 2020 Read more >>

Africa poised to benefit from strong European backing in its recoveryThe Covid-19 global pandemic may result in 2020 seeing the worst year of growth for the global economy in 40 years, but there remains "huge untapped potential" in the trade relationship between Southern Africa and Europe. 30 Nov 2020 Read more >>

Kickstarting the post-Covid-19 economic recovery, the big focus of the 2020 Southern Africa Europe CEO DialogueAs the world has ground to a standstill this year, it is more important than ever to rebuild devastated economies. 24 Nov 2020 Read more >>

Join the Mandela Remembrance Walk and Run from anywhere in the world this yearIf ever there was a time to remember the spirit and resilience of Nelson Mandela, it is now, and this year you can join the annual Mandela Remembrance Walk and Run (MRWR) from anywhere in the world on Saturday 5 and Sunday 6 December 2020. As always, it will be hosted by the Nelson Mandela Foundation and the Gauteng Provincial Government. 17 Nov 2020 Read more >>

The cleaning industry ramps up to fight #Covid-19 at Pietersburg Provincial HospitalAs the country unites to combat the spread of the Covid-19 coronavirus pandemic, Servest has heeded President Cyril Ramaphosa's call and is contributing through its cleaning and hygiene solutions to deep clean and decontaminate Pietersburg Provincial Hospital. This is aimed at making sure that hospital spaces are clean, hygienic and user-friendly while controlling the effects of Covid-19 at the facilities. 20 Apr 2020 Read more >>

Italy comes to South Africa for an authentic cultural experienceItaly is world-renowned for its famous wines, cuisine and sizzling sports cars and South Africans will get a chance to sample the very best of Italy at the second edition of "Vino in Piazza, Wines of Italy" event from 22-24 November at Montecasino, in Johannesburg. 7 Nov 2019 Read more >>

Mandela Remembrance Walk & Run: Popular event will mark foundation's 20th anniversary celebrationsThis year's 'Mandela Remembrance Walk & Run' - South Africa's biggest social and recreational event, hosted by the Nelson Mandela Foundation and the Gauteng Provincial Government - will take place at the Union Buildings, Tshwane, on Sunday, 8 December 2019. 24 Oct 2019 Read more >>

First 'I AM Tech - Africa Forum and Exhibition' to lead the way into a 3D futureThe technology-driven Fourth Industrial Revolution (4IR) is changing the way the world lives, works and functions and 3D printing is a disruptive technology that will soon have a major impact on all business. 11 Oct 2019 Read more >>

Southern Africa Europe CEO Dialogue, the continent's major investment platformJohannesburg will host the pre-eminent platform for investment between some of Southern Africa and Europe's leading blue chip companies and business leaders in Sandton on 29 and 30 October. 2 Oct 2019 Read more >>

Brand SA hosts Ubuntu Breakfast at AFCON 2019, EgyptOn the sideline of the 2019 African Cup of Nations, taking place in Egypt, Brand South Africa hosted a special Ubuntu Breakfast session for CAF/AFCON executives and former African players at the Marriot Hotel. The aim of the event was to enhance the country nation brand reputation by positioning South Africa as an attractive investment destination. 27 Jun 2019 Read more >>

Pepsi takes over Soweto with the viewing of the UEFA Champions League finalNever before has the UEFA Champions League (UCL) final been more accessible to South African football fans than when Global Champions League Partner and Multinational beverage brand, Pepsi South Africa, brought the game to Soweto. On Saturday 1 June, Pepsi SA hosted a live screening of the competition at Kwa Lichaba, Orlando West, Soweto, near South Africa Icon's home: Mandela Museum, Tutu's house and Mama Winnie Mandela resident. 4 Jun 2019 Read more >>

Prince Kaybee, Nadia Nakai and Yanga Chief unveiled as Courvoisier Collective campaign influencersCourvoisier, the most awarded cognac house in the world, finally unveiled its "influencers" on Thursday night, 2 May 2019: South African musicians Prince Kaybee, Nadia Nakai and Yanga Chief. 6 May 2019 Read more >>

KG just does it, with NikeLeading sports brand Nike has joined forces with Africa's highest ranked women's wheelchair tennis ace, Kgothatso 'KG' Montjane. 23 Jan 2019 Read more >>

Southern Africa strengthens relations with European Union at fifth South Africa-Italy SummitThe European Union (EU) is today the number-one exporter to Southern Africa, its main trade partner and the major investor in the region. Within this context, some of the most influential business leaders from Southern Africa and Europe gathered in Johannesburg to explore exciting opportunities for growth and investment. 26 Oct 2018 Read more >>

2018 South Africa-Italy Indaba/Summit set to boost EU-Africa trade and investment relationsThe European House - Ambrosetti Group (TEH-A), a leading Italian think tank and management consulting firm is organising an exclusive pan-European and pan-African platform Africa Europe CEO Dialogue aimed at creating strategic business partnerships that will reinforce EU-Africa trade and investment relations. 22 Oct 2018 Read more >>

Mandela Remembrance Walk and Run: Thousands to end Mandela Centenary celebrations in fine styleFormer President Nelson Mandela's Centenary celebrations will come to a rousing end in Pretoria, Tshwane, on Sunday, 9 December 2018, when thousands of South African residents will again gather for the annual Mandela Remembrance Walk and Run. 3 Oct 2018 Read more >>

100 coaches for Madiba with the KNVB2018 marks the year that Nelson Mandela would have celebrated his 100th birthday. In celebration of his ongoing legacy, the Mandela Foundation, the Dutch Ministry of Foreign Affairs, and the Royal Dutch Football Association (KNVB) will kick off the first of four KNVB Worldcoaches workshops in RSA. 9 Jul 2018 Read more >>

Ferrero unveils Primary Health Care Centre for factory staff and familyThe Michele Ferrero Entrepreneurial Project - South Africa, has opened the doors to its Primary Health Care Centre in Walkerville. 8 Mar 2018 Read more >>

High-level leaders to meet at the South Africa-Italy SummitUp to 250 high-powered delegates will attend the fourth edition of the South Africa-Italy Summit/Indaba, which will be held from 24 to 25 October 2017 at the Hyatt Regency Hotel in Rosebank, Johannesburg. 2 Oct 2017 Read more >>

Sponsorship - seven key requirementsSponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget. 21 Feb 2017 Read more >>

Showing child abuse the red card - Benni Mc Carthy joins fight to protect childrenFormer South African soccer ace, Benni McCarthy broke down at a press conference, when he disclosed that he comes from a family that had an abusive father. He disclosed that his upbringing in Hanover Park, CT was not easy and that he was surrounded by crime, gang life, murder and abuse. It was not easy watching his late father abuse his mother. It could have impacted negatively on his life, yet he chose to prove to his father that he was better than him. He is now a proud father of four beautiful little girls. 28 Nov 2016 Read more >>

Benni McCarthy signs with new teamFormer Footballer, analyst and football coach, Benni McCarthy has just signed a management deal with international sports marketing agency, Optimize. 19 Jul 2016 Read more >>

Sponsorship as part of the marketing mixSponsorship is quite an interesting area in the marketing mix and one that may not obtain the investment required in a marketing plan and budget. 27 Jan 2016 Read more >>

Optimize on the riseJohannesburg-based strategic sponsorship agency Optimize is delighted to announce the 'signing' of Rory Oosthuizen as Commercial Manager, adding strength to an already award-winning team. 2 Sep 2015 Read more >>

Botswana football on the riseBefore the recent launch of the 2015/16 beMOBILE Premiership season, a workshop was hosted for the 16 top-flight clubs and sports media ahead of the campaign where the future vision for the league was discussed and a host of local and international experts gave presentations on the game. 7 Aug 2015 Read more >>

SportShow is waiting to thrill youThe SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits. 29 Jul 2015 Read more >>

No tender loving in tenderingI am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start. 23 Apr 2015 Read more >>

Optimize guest speakers at Soccerex African ForumSoccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands. 21 Nov 2014 Read more >>

Optimize agency keeps scoringOptimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants. 19 Nov 2014 Read more >>

Who said sponsorship was easy?Bottom line is that it's not. It's one of the hardest things to do... successfully that is. There is little doubt that sponsorship works. It's a tried and tested vehicle to get to market. What's important to bear in mind though is that a lot of work needs to be done from all three sides: the sponsor, the rights holder and the agency. 24 Oct 2013 Read more >>