As the new managing director of the insights division for Middle East and Africa at Kantar, I'm big on investing in the future and strongly believe in developing our people to fulfil their own potential in their work.
This, in turn, shapes the path for our clients, inspiring more value for their future by helping them understand people with a local lens, innovate ahead of industry disruption, and accelerate sustainable business and brand growth alike.
How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...
