Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
How Joe Public taps into the zeitgeist of AI in advertising for Africa

Are you ready for the artificial intelligence revolution in advertising, like Ciclope Africa Festival's agency of the year Joe Public? Here, chief creative officer Xolisa Dyeshana explains the importance of showcasing real South Africans at the forefront of global playing fields, creating a sense of pride and patriotism against the backdrop of their grand prix-winning Chicken Licken work, Sbu 2.0...

By Leigh Andrews 18 hours ago

#BehindtheSelfie with... Ahmed Tilly

This week, we go behind the selfie with Ahmed Tilly, chief creative officer (CCO) at FCB Joburg...

By Leigh Andrews 1 day ago

How VML's quarterly marketing survey will get SA marketers' voices heard

Last week, VML released the findings from the first of its quarterly surveys into the role of CMOs in SA. Here, Jarred Cinman, CEO of VML South Africa, explains why the scale of digital spend was one of the most surprising findings and the impact of the surveys on the marketing profession as a whole...

By Leigh Andrews 2 days ago

#BehindtheSelfie with... Renate Albrecht

This week, we go behind the selfie with Renate Albrecht, media director and mob mother at Brand Cartel...

By Leigh Andrews 17 Apr 2019

Autumnal Franschhoek lunching at Anthonij Rupert Wyne's Terra del Capo

On a chilly autumn day this April that sang of the cold weather to come, we confirmed our appointment at the gate then drove through the country scenery of lavender and large trees, gladly accepting a complimentary flute of the pale pink bubbly L'Ormarins Brut Classique once safely out of the rain at Anthonij Rupert Wyne's Terra del Capo...

By Leigh Andrews 16 Apr 2019

#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor

The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation...

By Leigh Andrews 15 Apr 2019

#Bookmarks2019: Pauli Van Wyk on why you don't just walk into a job as "investigative journalist"

Pauli van Wyk, the IAB SA's Bookmarks Awards 2019's inaugural Best Online Journalist Black Pixel-winner, talks us through what it takes to succeed as an investigative journalist...

By Leigh Andrews 12 Apr 2019

Marianne Thamm on the crucial role of whistleblowers and investigative journalists in defeating corruption

On Wednesday, 10 April 2019 I snatched up the rare opportunity to spend most of my lunch hour with Marianne Thamm, the incredibly smart, candid natural storyteller who has witnessed the harshest violence as an investigative journalist, as well as the hope, resilience and fortitude of South Africa. Here's what you missed...

By Leigh Andrews 11 Apr 2019

#BehindtheSelfie with... Brenda Khumalo

This week, we go behind the selfie with Brenda Khumalo, managing director of Collective ID...

By Leigh Andrews 10 Apr 2019

Revealed: What holistic PR measurement looks like today

Lauren Chavez, director at Atmosphere Communications and executive earned media director at King James Group, which came out tops at the IAB's #Bookmarks2019 for digital excellence, was the presenter of Meltwater's most recent monthly webinar, on why 'the rands no longer make sense' for PR. Here's what you missed...

By Leigh Andrews 9 Apr 2019

#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box office

With talk of 'diversity fatigue' and tokenism on the rise, it's time to take a new stand - this time for inclusivity. Those behind-the-scenes at the box office are adding their voices to the call as the likes of Black Panther and Crazy Rich Asians prove the power of being more representative on film...

By Leigh Andrews 8 Apr 2019

#Bookmarks2019: Raising awareness without stepping over into sensationalism

Anthony Molyneaux, multimedia journalist at Tiso Blackstar Group, was awarded Online News Video Gold at IAB SA's Bookmarks Awards 2019 for his nine-minute reconstruction video, which mapped out the final hours of murdered Stellenbosch student, Hannah Cornelius and the 11-hour rampage that left four victims in its wake. Here, he explains the success of longer-form video and strong storytelling in a snappy digital world...

By Leigh Andrews 4 Apr 2019

#BehindtheSelfie with... Teboho Rasoaisi

This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA's #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund's #AlwaysRemember campaign...

By Leigh Andrews 3 Apr 2019

Sign of the future? The creativity of April Fool's Day pranking in the retail industry

April Fool's Day has come and gone, but we should nurture the creativity involved in putting together some of the more elaborate ideas. Here's a round-up of some of the best retail industry April Fool's Day pranks we've seen this time around, and why we shouldn't rule out seeing similar innovation for real in the future...

By Leigh Andrews 2 Apr 2019

Sensational seafood, steaks and the gift of sight at Belthazar

The Slick Restaurant Group's Belthazar is the place to come for seafood or steak washed down by wine, with a side of people-viewing...

By Leigh Andrews 1 Apr 2019

Different SA time zones, because loadshedding? The best of April Fool's Day 2019

It's that day of the year again where we take the news with a pinch of salt. See our favourite 'we know it's not true just because it was published today' headline below...

By Leigh Andrews 1 Apr 2019

#FairnessFirst: Stock images that finally reflect real women in Africa

Professional African women have been underrepresented on the internet until now. This international women's month, Dove, Getty Images and Girlgaze launched the project #ShowUs stock image library, aimed at shattering beauty stereotypes, while Ellipsis and Picha collaborated to create their #MelaninModern stock images of professional African women. Here's why media and advertising alike need to get in on the action...

By Leigh Andrews 1 Apr 2019

#BehindtheSelfie with... Michelle Beh

This week, we go behind the selfie with Michelle Beh, MD and strategy director at the Jupiter Drawing Room, Cape Town and panel moderator at the IAB SA's most recent Insight Series event...

By Leigh Andrews 27 Mar 2019

Vumile Mavumengwana on the power of taking local work to the global stage

Following on from his stint as a juror for Cannes Lions 2018, creative director and designer of VM DSGN Vumile Mavumengwana is the only SA juror selected for this year's White Square Ad Festival. Here, he explains what he's most looking forward to from the judging experience and the impact of the global creative community recognising Africa and South Africa in particular...

By Leigh Andrews 26 Mar 2019

#FairnessFirst: 12 Badass lessons on winning as the First, Only or Different

I attended last week's #WinTechAfrica or Women in Tech Africa conference held at the Century City Convention Centre and walked away buzzing with motivation to do more and be more, especially if it means being the First, Only or Different (FOD). Here's what you missed...

By Leigh Andrews 25 Mar 2019

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